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Module: MACHINE LEARNING

Project-2--Bank-Loan-Marketing-Model

To identify bank customers with a high likelihood of purchasing a loan, you need to analyze the provided data to understand key customer attributes influencing loan acquisition. With this analysis, build a predictive model that captures patterns and customer characteristics, which will help the bank effectively target potential loan buyers, improving marketing efforts and increasing conversion rates.

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This is the second project I completed as part of the Machine Learning Module from my post-graduate certification in AI/ Machine Learning from University of Texas' McCombs School of Business.

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