I'm Neta — I'm what you get when you mix 15+ years in product, marketing, and engineering with a passion for building. I run my own business, Hadigitalit, where I bootstrap my own software (3 live, more coming), lecture on AI-first building, and run two communities for women in tech.

I build in public, ship imperfectly, and learn out loud. If you're into that too — we'll probably get along ^_^

Live products I built, designed, and launched from scratch.

• TINO — Business Intelligence software (Live)
• MDT Portaal — LMS platform for EdTech companies, a B2B SaaS (Live)
• Optimizebear — AI-powered landing page optimizer: instant feedback on copy, SEO, and design (Beta)
• Neta's Loft — my life as a 3D game. You play as a cat, find tokens, and knock things over. A full dating game is on the way (in development)

More products in development.

99% of my code is private, the public repos were all build as part of my learning journey and yes they're cringe but cringe is important! :D

• Build software — I develop, maintain, and market my own bootstrapped products
• Lecture — AI-first indie hacking, moving from product to dev, building communities, AI-first architecture, and designing UI for AI products
• Consult — 1:1 or project-based: UI/UX audits, AI-first systems & multi-agent architecture, product strategy, and personal branding
• Run 2 builder communities
• Do live webinars for free on my X and YouTube

Recent talks: AI Slop: Why Your AI Products Look Bad · Security for Builders: Practical Code Tips · Build a Website in 15 Min with Claude Code

• LinkedIn, website, x, YouTube,
• Fun fact: I'm also a photographer!