A complete SEO strategy in a box for busy founders. Point it at your website, get back a prioritized content plan — 100+ post ideas across 5-8 pillars, with production-ready briefs you can hand directly to a writer. No SEO expertise required.
One command does everything: crawls your site, runs a 21-check audit, analyzes your competitors, and generates a full content strategy with keyword metrics, pillar architecture, topic map, detailed briefs, and a phased publishing roadmap. Add a DataForSEO key and it upgrades to precise keyword metrics.
claude /install seo@andorlabsOr load for a single session:
claude --plugin-dir /path/to/seo-grader # repo name/seo:strategy <url>
That's it. One command, full report.
| Category | Checks | Sources |
|---|---|---|
| Technical SEO | 8 | Google Search Central, web.dev, Moz |
| E-E-A-T Signals | 7 | Google Quality Rater Guidelines, Ahrefs |
| Content Depth | 6 | HubSpot, Backlinko, Content Marketing Institute |
Every check includes the exact source citation, what was observed on your site, and a specific fix if it fails.
Three specialized agents run in parallel:
/seo:strategy https://yoursite.com
|
|--- site-analyzer (parallel)
| Crawls your site → extracts positioning, detects stage,
| identifies revenue model, inventories existing content
|
|--- competitor-researcher (parallel)
| Finds 3-5 category competitors → analyzes their keyword profiles,
| content strategies, and weaknesses you can exploit
|
'--- strategy-synthesizer (sequential, receives all outputs + audit)
Applies three-layer framework → generates 5-8 pillars with 100+
post ideas → writes combined report (audit + strategy)
Uses a three-layer framework:
-
Positioning Filter (hard gate) — Extracts your market position from your website. Rejects keywords that pull your brand into generic/commodity territory, even if they have high volume. A CRM for solo founders shouldn't write about enterprise pipeline management.
-
Stage Context (informational) — Auto-detects whether you're Seed, Growth, or Scale from website signals. Informs publishing cadence and priority order — but never limits how many ideas you get. You always get the full 100+ topic map.
-
Revenue-Proximity Score (annotation) — Every keyword scored 1-5 by distance from revenue for your specific business model (SaaS, Services, Ecommerce, Marketplace). All scores included — used to sort and prioritize, never to filter. The first posts you publish are the ones closest to money.
On screen: A scannable summary — audit grades, critical findings, strategy highlights, top 3 posts to write first.
In a file: [company]-seo-report.md — the complete report with all 21 audit checks, competitive landscape, 5-8 pillars with 100+ post ideas, 10-15 detailed priority briefs, and a phased publishing roadmap.
Tier 1 — Topic Map (100+ ideas): Every post idea scored and organized by pillar — title, keyword, revenue score, funnel position, difficulty, volume. This is your full content backlog.
Tier 2 — Priority Briefs (top 10-15): The highest-impact posts get the full treatment — everything a writer needs to start immediately:
- SEO title + meta description — optimized for CTR, within character limits
- Target keyword + secondaries — with search volume and difficulty data
- Revenue-proximity score — 1-5 with a rationale specific to your business
- SERP-matched format — analyzes what currently ranks and recommends the winning format
- Full outline — H2/H3 structure with key points per section
- Word count target — based on competing content length
- Internal linking map — which posts to link to/from, pillar connections
- CTA recommendation — appropriate for funnel position
- E-E-A-T guidance — what experience, expertise, and trust signals to include
- Schema markup — recommended JSON-LD types for the content format
Works out of the box. The plugin estimates keyword difficulty using a SERP composition heuristic (who ranks, content quality, SERP features, result count) and validates search demand via Google Autocomplete and result analysis. Difficulty is scored 0-100 with a qualitative label (Very Easy → Very Hard). Volume is indicated as relative demand (High/Medium/Low) since precise numbers require API access.
Free-mode reports include a disclaimer about estimate precision.
Add your DataForSEO credentials for precise metrics:
- Real search volume — exact monthly search numbers from Google
- Keyword difficulty scores — measured 0-100, not estimated
- Competitor keyword profiles — see what your competitors rank for, with traffic estimates
- Search intent classification — informational / commercial / transactional
- 12-month trend data — spot rising and declining keywords
The plugin will prompt you to set up DataForSEO when running in free mode. To configure in advance, create .claude/seo-grader.local.md in your project:
---
dataforseo_login: "your-login@email.com"
dataforseo_password: "your-api-password"
country: US
language: en
industry: "B2B SaaS"
audience: "technical founders"
---SEO REPORT: AcmeCRM
File: acmecrm-seo-report.md
Audit (21 checks):
Technical SEO A (7/8)
E-E-A-T Signals B (5/6)
Content Depth C+ (2/5)
OVERALL B+ (14/19 passing)
CRITICAL:
- CD-5: No pillar/cluster architecture → Group posts into 2-3 pillars with hub pages
- EA-4: Zero external citations in blog posts → Add 2-3 authoritative sources per post
Strategy:
Positioning: Simple CRM for solo founders and freelancers
Stage: Seed (context only)
Competitors: folk.app, attio.com, clay.com
Pillars: 6
Post Ideas: 112
Priority Briefs: 12 detailed
Top 3 posts to write first:
1. AcmeCRM vs Folk CRM — Rev. 5, Diff. 8
2. CRM for Freelancers — Rev. 5, Diff. 12
3. Spreadsheet vs CRM: When to Switch — Rev. 4, Diff. 18
Open acmecrm-seo-report.md for the full report.
Pillar 1: Simple CRM for Small Teams — 18 post ideas
| # | Post Title | Rev. | Funnel | Diff. | Volume |
|---|---------------------------------------|------|--------|-------|--------|
| 1 | AcmeCRM vs Folk CRM | 5 | BOFU | 8 | 320/mo |
| 2 | CRM for Freelancers | 5 | BOFU | 12 | 720/mo |
| 3 | Spreadsheet vs CRM: When to Switch | 4 | MOFU | 18 | 1,100 |
| 4 | What Does a CRM Actually Do? | 3 | TOFU | 42 | 3,200 |
| … |
### AcmeCRM vs Folk CRM: Which Is Better for Solo Founders?
Target Keyword: acmecrm vs folk crm
Search Volume: 320/mo | Difficulty: 8 (Very Easy) | Revenue Score: 5/5
Format: Comparison | Funnel: Bottom | Word Count: 2,000
Why this scores 5/5: Direct competitor comparison — searcher is actively
evaluating CRM options and is in buying mode.
Outline:
H2: Quick Comparison Table
H2: Who Each CRM Is Built For
H2: Feature Comparison (Contact, Pipeline, Integrations, Mobile)
H2: Pricing Breakdown
H2: The Verdict — Choose Folk if... / Choose Acme if...
H2: FAQ
- Claude Code CLI
- WebFetch + WebSearch (built-in)
- DataForSEO account (optional — the plugin prompts you to set this up for better accuracy)
MIT