Report THEOads interstitial errors as failed ads to Conviva

CHANGELOG.md

@@ -7,6 +7,11 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ## Unreleased
 
+### Fixed
+
+- Conviva
+  - Fixed an issue where a THEOads ad break that failed before any ad was available, for example on an empty VAST response, was not reported as an ad attempt.
+
 ## [11.0.4] - 2026-05-29
 
 ### Changed

Code/Conviva/README.md

@@ -26,6 +26,7 @@ To support custom feature builds of THEOplayerSDK perform the following steps:
 
 1. Create a Podfile if you don't already have one. From the root of your project directory, run the following command: `pod init`
 2. To your Podfile, add the Conviva connector pods that you want to use in your app: `pod 'THEOplayer-Connector-Conviva'`
+   - When using THEOads, also add the THEOads subspec so that failed THEOads ad breaks (e.g. an empty VAST response) are reported to Conviva: `pod 'THEOplayer-Connector-Conviva/THEOads'`
 3. Install the pods using `pod install` , then open your `.xcworkspace` file to see the project in Xcode.
 
 To support custom feature builds of THEOplayerSDK perform the following steps:

Code/Conviva/Source/Base/ConvivaConnector.swift

@@ -20,6 +20,10 @@ public class ConvivaConnector {
     private let theoliveForwarder: THEOliveEventForwarder
     private let theoliveHandler: THEOliveHandler
 #endif
+
+#if canImport(THEOplayerTHEOadsIntegration)
+    private let theoadsForwarder: THEOadsEventForwarder
+#endif
 
     public convenience init?(
         configuration: ConvivaConfiguration,
@@ -51,6 +55,11 @@ public class ConvivaConnector {
         self.theoliveHandler = THEOliveHandler(endpoints: self.endPoints, storage: self.storage)
         self.theoliveForwarder = THEOliveEventForwarder(player: player, handler: self.theoliveHandler)
 #endif
+
+#if canImport(THEOplayerTHEOadsIntegration)
+        // THEOads level handling
+        self.theoadsForwarder = THEOadsEventForwarder(player: player, handler: self.adHandler)
+#endif
     }
 
     public func destroy() {

Code/Conviva/Source/Base/Events/ConvivaHandlers/AdHandler.swift

@@ -7,19 +7,37 @@ import THEOplayerSDK
 
 class AdHandler {
     static let serializationFormatter: NumberFormatter = createSerializationFormatter()
+    /// The ad technology reported to Conviva for THEOads (SGAI).
+    /// SGAI isn't officially supported by Conviva yet, so we report it with our own string for now.
+    static let sgaiAdTechnology = "Server Guided"
     private weak var endpoints: ConvivaEndpoints?
     private weak var storage: ConvivaStorage?
-
+    private var isAdBreakActive: Bool = false
+    private var adBreakCounter: Int = 0
+
     init(endpoints: ConvivaEndpoints, storage: ConvivaStorage) {
         self.endpoints = endpoints
         self.storage = storage
     }
-    
+
     func setAdInfo(_ adInfo: [String: Any]) {
         log("adAnalytics.setAdInfo: \(adInfo)")
         self.endpoints?.adAnalytics.setAdInfo(adInfo)
     }
-
+
+    /// Ad metadata shared between successful and failed ad reporting: the tags needed to attach
+    /// the ad session to the content session (`c3.csid` and `contentAssetName`).
+    private func collectBaseAdMetadata() -> [String: Any] {
+        var info: [String: Any] = [:]
+        if let contentAssetName = self.storage?.metadataEntryForKey(CIS_SSDK_METADATA_ASSET_NAME) {
+            info["contentAssetName"] = contentAssetName
+        }
+        if let videoAnalytics = self.endpoints?.videoAnalytics {
+            info["c3.csid"] = videoAnalytics.getSessionId()
+        }
+        return info
+    }
+
     private func calculatedAdTechnology(_ integrationKind: AdIntegrationKind) -> AdTechnology {
         switch integrationKind {
         case AdIntegrationKind.theoads:
@@ -31,10 +49,10 @@ class AdHandler {
             return .SERVER_SIDE
         }
     }
-    
+
     private func AdTechnologyAsString(_ integration: AdIntegrationKind) -> String {
         if integration == AdIntegrationKind.theoads {
-            return "Server Guided"
+            return Self.sgaiAdTechnology
         }
         let adTechnology = self.calculatedAdTechnology(integration)
         switch adTechnology {
@@ -82,10 +100,12 @@ class AdHandler {
 
     func adBreakBegin(event: AdBreakBeginEvent) {
         log("handling adBreakBegin")
+        self.isAdBreakActive = true
         guard let adBreak = event.ad else { return }
+        self.adBreakCounter += 1
         let adBreakInfo = [
             CIS_SSDK_AD_BREAK_POD_DURATION: Self.serialize(number: .init(value: adBreak.maxDuration)),
-            CIS_SSDK_AD_BREAK_POD_INDEX: Self.serialize(number: .init(value: adBreak.timeOffset)),
+            CIS_SSDK_AD_BREAK_POD_INDEX: Self.serialize(number: .init(value: self.adBreakCounter)),
             CIS_SSDK_AD_BREAK_POD_POSITION: adBreak.calculateCurrentAdBreakPosition(),
             "podTechnology": self.AdTechnologyAsString(adBreak.integration)
         ]
@@ -99,6 +119,7 @@ class AdHandler {
 
     func adBreakEnd(event: AdBreakEndEvent) {
         log("handling adBreakEnd")
+        self.isAdBreakActive = false
         log("videoAnalytics.reportAdBreakEnded")
         self.endpoints?.videoAnalytics.reportAdBreakEnded()
     }
@@ -112,16 +133,10 @@ class AdHandler {
         let adTechnology = self.AdTechnologyAsString(ad.integration)
         // set Ad technology
         info["c3.ad.technology"] = adTechnology
-
-        // set Ad contentAssetName
-        if let contentAssetName = self.storage?.metadataEntryForKey(CIS_SSDK_METADATA_ASSET_NAME) {
-            info["contentAssetName"] = contentAssetName
-        }
-        // set Ad session ID
-        if let videoAnalytics = self.endpoints?.videoAnalytics {
-            info["c3.csid"] = videoAnalytics.getSessionId()
-        }
-
+
+        // attach the ad session to the content session
+        self.collectBaseAdMetadata().forEach { info[$0.key] = $0.value }
+
         // Temporary workaround for missing LinearAd in Native THEOplayerGoogleIMAIntegration. Can be removed after THEO-10161 is completed.
         if !info.keys.contains(CIS_SSDK_METADATA_IS_LIVE), let duration = event.duration {
             if duration.isInfinite {
@@ -174,6 +189,35 @@ class AdHandler {
         }
     }
 
+    /// Reports an ad break that failed before any ad became available, for example when the ad server
+    /// returns an empty VAST response for a server-guided (THEOads) ad break. No ad break or ad events
+    /// are dispatched in that case, so report it here to keep Conviva's ad attempt and fill rate metrics correct.
+    func reportFailedAdBreak(message: String, podDuration: Double?, podPosition: String) {
+        guard !self.isAdBreakActive else { return }
+        self.adBreakCounter += 1
+        let adBreakInfo: [String: Any] = [
+            CIS_SSDK_AD_BREAK_POD_DURATION: Self.serialize(number: .init(value: podDuration ?? 0)),
+            CIS_SSDK_AD_BREAK_POD_INDEX: Self.serialize(number: .init(value: self.adBreakCounter)),
+            CIS_SSDK_AD_BREAK_POD_POSITION: podPosition,
+            "podTechnology": Self.sgaiAdTechnology
+        ]
+        log("videoAnalytics.reportAdBreakStarted: \(adBreakInfo)")
+        self.endpoints?.videoAnalytics.reportAdBreakStarted(
+            .ADPLAYER_CONTENT,
+            adType: .SERVER_SIDE,
+            adBreakInfo: adBreakInfo
+        )
+
+        var info = self.collectBaseAdMetadata()
+        info["c3.ad.technology"] = Self.sgaiAdTechnology
+        log("adAnalytics.setAdInfo: \(info)")
+        self.endpoints?.adAnalytics.setAdInfo(info)
+        log("adAnalytics.reportAdFailed: \(message)")
+        self.endpoints?.adAnalytics.reportAdFailed(message, adInfo: info)
+        log("videoAnalytics.reportAdBreakEnded")
+        self.endpoints?.videoAnalytics.reportAdBreakEnded()
+    }
+
     static func createSerializationFormatter() -> NumberFormatter {
         let formatter = NumberFormatter()
         formatter.usesGroupingSeparator = false

Code/Conviva/Source/THEOads/Events/ConvivaHandlers/AdHandler+THEOads.swift

@@ -0,0 +1,36 @@
+//
+//  AdHandler+THEOads.swift
+//
+
+import ConvivaSDK
+import THEOplayerSDK
+
+#if canImport(THEOplayerTHEOadsIntegration)
+import THEOplayerTHEOadsIntegration
+
+extension AdHandler {
+    /// A THEOads (SGAI) ad break can fail before any ad is available, for example when the ad server
+    /// returns an empty VAST response. No ad break or ad events are dispatched in that case, so report
+    /// the attempted ad break as a failed ad to keep Conviva's ad attempt and fill rate metrics correct.
+    func interstitialError(event: THEOplayerTHEOadsIntegration.InterstitialErrorEvent) {
+        let interstitial = event.interstitial
+        guard interstitial.type == .adbreak else { return }
+        self.reportFailedAdBreak(
+            message: event.message ?? "No ad available",
+            podDuration: interstitial.duration,
+            podPosition: Self.calculateInterstitialAdBreakPosition(startTime: interstitial.startTime)
+        )
+    }
+
+    /// The position of a THEOads interstitial based on its start time.
+    static func calculateInterstitialAdBreakPosition(startTime: Double) -> String {
+        if startTime == 0 {
+            return "Pre-roll"
+        } else if startTime < 0 || !startTime.isFinite {
+            return "Post-roll"
+        } else {
+            return "Mid-roll"
+        }
+    }
+}
+#endif

Code/Conviva/Source/THEOads/Events/Observers/THEOadsEventForwarder.swift

@@ -0,0 +1,33 @@
+//
+//  THEOadsEventForwarder.swift
+//
+
+import THEOplayerSDK
+import THEOplayerConnectorUtilities
+#if canImport(THEOplayerTHEOadsIntegration)
+import THEOplayerTHEOadsIntegration
+
+/// A handle that registers THEOads listeners on a theoplayer and removes them on deinit
+class THEOadsEventForwarder {
+    private let theoadsObserver: DispatchObserver?
+
+    init(player: THEOplayer, handler: AdHandler) {
+        if let theoads = player.theoads {
+            self.theoadsObserver = .init(
+                dispatcher: theoads,
+                eventListeners: Self.forwardEvents(from: theoads, to: handler)
+            )
+        } else {
+            self.theoadsObserver = nil
+        }
+    }
+
+    static func forwardEvents<Dispatcher: EventDispatcherProtocol>(from theoads: Dispatcher, to handler: AdHandler) -> [RemovableEventListenerProtocol] {
+        [
+            theoads.addRemovableEventListener(type: THEOadsEventTypes.INTERSTITIAL_ERROR) { event in
+                handler.interstitialError(event: event)
+            }
+        ]
+    }
+}
+#endif

THEOplayer-Connector-Conviva.podspec

@@ -33,6 +33,13 @@ Pod::Spec.new do |s|
     live.dependency 'THEOplayer-Integration-THEOlive', "~> 11"
   end
 
+  # --- Subspec: THEOads (+THEOads Conviva) ---
+  s.subspec 'THEOads' do |theoads|
+    theoads.source_files = 'Code/Conviva/Source/THEOads/**/*'
+    theoads.dependency "#{s.name}/Base"
+    theoads.dependency 'THEOplayer-Integration-THEOads', "~> 11"
+  end
+
   # Default
   s.default_subspecs = ['Base', 'THEOlive']
 end