Strategic Funnel Analysis for Ecommerce Growth Optimization

This notebook analyzes user behavior across a multi-step ecommerce funnel to identify:

• Where users drop off
• Which segments convert best
• High-leverage opportunities to improve UX and drive revenue

Highlights

• Visual funnel breakdown with key drop-off points
• Deep-dive into cart abandonment (92% drop at payment page)
• Segment-level performance by device & gender
• Actionable insights framed for PMs & growth teams
• Sprint-ready recommendations to test & implement

Who This Is For

Product, growth, and UX teams looking to:

• Increase conversion rate
• Prioritize high-ROI experiments
• Diagnose friction in the checkout journey
• Make data-driven design decisions

Built using Python, pandas, seaborn, and matplotlib