dasBidAdapter: add server-driven adserverTargeting support#82
Merged
skoklowski merged 2 commits intodreamlab-masterfrom Jan 15, 2026
Merged
dasBidAdapter: add server-driven adserverTargeting support#82skoklowski merged 2 commits intodreamlab-masterfrom
skoklowski merged 2 commits intodreamlab-masterfrom
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Type of change
Bugfix
Feature
New bidder adapter
Updated bidder adapter
Code style update (formatting, local variables)
Refactoring (no functional changes, no api changes)
Build related changes
CI related changes
Does this change affect user-facing APIs or examples documented on http://prebid.org?
Other
Description of change
This change adds support for passing custom targeting key-values from the DAS server response to GAM (Google Ad Manager).
Changes:
targetingobject frombid.ext.targetingin theinterpretResponsefunctiontargetingobject asadserverTargetingon the bid responseHow it works:
The DAS server can now control which key-values are sent to GAM without requiring changes to the Prebid.js adapter. When the server returns a
targetingobject in the bid extension, all keys are automatically passed to GAM targeting.Since these are custom keys (without
hb_prefix), Prebid.js will aggregate values from all DAS bids for each ad unit, not just the winning bid.Example bid response from server:
{ "seatbid": [{ "bid": [{ "impid": "bid123", "price": 3.5, "ext": { "targeting": { "bidder_variant": "variant_a", "custom_key": "custom_value" } } }] }] }