| Name | Type | Description | Notes |
|---|---|---|---|
| ad_account_id | string | Meta ad account id (act_<n>). | |
| name | string | Also the reuse key, together with pixelId. | |
| pixel_id | string | Meta pixel id (event_source_id). From GET /v1/accounts/{accountId}/tracking-tags. | |
| custom_event_type | string | Meta custom_event_type, e.g. LEAD, PURCHASE, OTHER. | |
| rule | object | Meta conversion rule, forwarded verbatim. |