diff --git a/.github/CODEOWNERS b/.github/CODEOWNERS
index 7f2055a9dfc9..2854682c17fa 100644
--- a/.github/CODEOWNERS
+++ b/.github/CODEOWNERS
@@ -6,6 +6,9 @@ Gemfile*       @wordpress-mobile/apps-infra-tooling
 .bundle/       @wordpress-mobile/apps-infra-tooling
 .rubocop*.yml  @wordpress-mobile/apps-infra-tooling
 fastlane/      @wordpress-mobile/apps-infra-tooling
+# Store-listing localization is content, not infra.
+fastlane/metadata/
+fastlane/jetpack_metadata/
 
 # CI and automation
 .buildkite/            @wordpress-mobile/apps-infra-tooling