diff --git a/src/scripts/scarf.js b/src/scripts/scarf.js
index 6e0d0384..af63b293 100644
--- a/src/scripts/scarf.js
+++ b/src/scripts/scarf.js
@@ -5,6 +5,11 @@ const scarfScript = {
     src: "https://pixel.weaviate.cloud/a.png?x-pxid=a41b0758-a3a9-4874-a880-8b5d5a363d40",
     referrerPolicy: "no-referrer-when-downgrade",
     style: "display: none;",
+    // Decorative, hidden analytics beacon: empty alt plus aria-hidden keeps it
+    // out of the accessibility tree instead of leaving assistive technology to
+    // announce an image with no alt attribute.
+    alt: "",
+    "aria-hidden": "true",
   },
 };
 
diff --git a/tests/test_docs_indexability.py b/tests/test_docs_indexability.py
index 56b3af6c..63afde1b 100644
--- a/tests/test_docs_indexability.py
+++ b/tests/test_docs_indexability.py
@@ -251,7 +251,17 @@ def _is_decorative_image(img) -> bool:
     # Skip language/site logo SVGs (e.g., /img/site/logo-py.svg)
     if src.endswith(".svg") and "/img/site/" in src:
         return True
-    # Skip analytics tracking pixels (e.g., Scarf)
+    # Skip images that carry no content by construction: analytics beacons,
+    # spacers, and anything hidden from both rendering and the accessibility
+    # tree. Such an image conveys nothing to a reader, a screen reader, or a
+    # crawler, so requiring alt text on it is meaningless. This is matched
+    # structurally rather than by hostname on purpose: the previous
+    # "static.scarf.sh" check went stale the moment the beacon moved to our own
+    # CNAME, and any hostname list will go stale again on the next move.
+    if _is_hidden_non_content(img):
+        return True
+    # Retained for the Scarf-hosted pixel, in case it is ever embedded without
+    # the hidden styling that the structural check above relies on.
     if "static.scarf.sh" in src:
         return True
     # Skip very small images (likely icons)
@@ -262,6 +272,29 @@ def _is_decorative_image(img) -> bool:
     return False
 
 
+def _is_hidden_non_content(img) -> bool:
+    """Check if an image is hidden from users and from the accessibility tree.
+
+    Covers the ways a non-content image announces itself:
+    - inline `display: none` / `visibility: hidden` (removed from the render
+      tree, and therefore from the accessibility tree)
+    - `aria-hidden="true"` (explicitly withheld from assistive technology)
+    - 1x1 dimensions (a tracking pixel or a spacer)
+    """
+    style = (img.get("style") or "").lower().replace(" ", "")
+    if "display:none" in style or "visibility:hidden" in style:
+        return True
+
+    if str(img.get("aria-hidden", "")).lower() == "true":
+        return True
+
+    dims = (img.get("width"), img.get("height"))
+    if all(d is not None and str(d).strip().isdigit() and int(d) <= 1 for d in dims):
+        return True
+
+    return False
+
+
 @pytest.mark.indexability
 @pytest.mark.parametrize("path", ALL_PATHS)
 def test_llm_notice_present(path):