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                    <h2 class="caption mb-1 opacity-40">UX design | 2022</h2>
                    <h1 class="big-title mb-4">Forbes App</h1>
                    <p class="lg:w-2/4 mx-auto subtitle">Optimizing the reading experience of the forbes app. Focuses on
                        people’s frustration and goals and come up with the solution that is easy to use and equitable.
                    </p>
                </div>
                <img class="w-full mt-12 mb-4" src="./res/casestudies/forbes/banner.png" alt="ForbesCase Study image">

                <div class="lg:mb-10 sm:mb-4 sm:mb-2 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <div class="xl:w-1/2 lg:w-1/2 md:w-full md:p-4 sm:p-0">
                        <h2 class="title mb-2 yellow">Overview</h2>
                        <p class="leading-relaxed subtitle mb-4">As a 32 Weeks Intensive Design Course from Google UX
                            Program,
                            This UX study aims
                            to understand forbes's users needs and frustration. This project has been done for
                            educational purposes and is in no way made, owned, or affiliated directly with any
                            application
                        </p>
                    </div>

                    <div class="xl:w-1/2 lg:w-1/2 md:w-full md:p-4 sm:p-0">
                        <h2 class="title mb-2 yellow">My Role</h2>
                        <p class="leading-relaxed subtitle mb-4 leading-relaxed">
                            <b>Role: </b>UX Researcher & UX Designer<br>
                            <b>Timeline: </b>6 Days<br>
                            <b>Context: </b>Personal Project under the mentorship Google Mentors from <a
                                href="https://www.coursera.org/account/accomplishments/professional-cert/WTXU75TXWWXE"
                                target="_blank" class="underline">Coursera</a>.<br>
                        </p>
                    </div>
                </div>

                <div class="md:mt-12 sm:mt-6 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <img class="w-full mt-8 mb-4" src="./res/casestudies/forbes/reviews.png"
                        alt="ForbesCase Study image">
                    <div class="md:mb-16 sm:mb-2 flex flex-wrap justify-between">
                        <div class="xl:w-1/2 lg:w-1/2 md:w-full">
                            <h2 class="title mb-2 yellow">Research</h2>
                            <p class="leading-relaxed subtitle mb-4">I started my research by reading user reviews on
                                the
                                app store. Many users rated the forbes app low rating mainly because of two reason,
                                first
                                is the design of the app is not good and the user experience of reading articles and
                                news is
                                bad.
                            </p>
                        </div>
                    </div>
                </div>

                <div
                    class="md:mt-12 mt-8 flex flex-wrap justify-between items-baseline lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
                        <img class="mb-4" src="./res/casestudies/forbes/problem1.png" alt="ForbesCase Study image">
                        <div>
                            <h2 class="title mb-2 yellow">Bad Contrast and CTA</h2>
                            <p class="leading-relaxed subtitle mb-4">As you can see, Current Forbes app using multiple
                                logo with bad Contrast and the second problem is the Call-To-Action Button, which should
                                be easy to find by the users.
                            </p>
                        </div>
                    </div>

                    <div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
                        <img class="sm:mt-2 mt-12 mb-4" src="./res/casestudies/forbes/problem2.png"
                            alt="ForbesCase Study image">
                        <div>
                            <h2 class="title mb-2 yellow">Navigation & Typography</h2>
                            <p class="leading-relaxed subtitle mb-4">Using Top Navigation Bar is not user-friendly
                                because it takes more effort to operate compare to bottom Navigation, it's not giving
                                users a visible
                                indicator of which screen they are looking at. <br> <br>
                                Using 5 different fonts from different family makes users confuse/ hard to read
                                articles.
                            </p>
                        </div>
                    </div>
                </div>

                <div
                    class="md:mt-12 mt-8 flex flex-wrap justify-between items-baseline lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
                        <img class="sm:mt-2 mt-12 mb-4" src="./res/casestudies/forbes/problem3.png"
                            alt="ForbesCase Study image">
                        <div>
                            <h2 class="title mb-2 yellow">Search Page</h2>
                            <p class="leading-relaxed subtitle mb-4">No Filters or Categories in the search page. Users
                                can't even save their favourite articles (for later reading). Heavy fonts, Big Images
                                and no other important information like published date, authors, related genre making it
                                worse experience.
                            </p>
                        </div>
                    </div>

                    <div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
                        <img class="sm:mt-2 mt-12 mb-4" src="./res/casestudies/forbes/problem4.png"
                            alt="ForbesCase Study image">
                        <div>
                            <h2 class="title mb-2 yellow">Home and Magazine Screen</h2>
                            <p class="leading-relaxed subtitle mb-4">Big Clunky image and incomplete title fo the
                                article are stopping users from their goals (reading experience), Reminding people with
                                cute little button to subscribe for a plan is a slimy
                                sales technique to manipulate users into buying up for things.
                            </p>
                        </div>
                    </div>
                </div>

                <div class="mt-12 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <img class="w-full mt-12 mb-4" src="./res/casestudies/forbes/persona.png"
                        alt="ForbesCase Study image">
                    <div class="flex flex-wrap justify-between">
                        <div class="xl:w-1/2 lg:w-1/2 md:w-full">
                            <h2 class="title mb-2 yellow">Persona</h2>
                            <p class="leading-relaxed subtitle mb-4">I prepared user personas on the
                                behalf
                                of user reviews to identify the real frustration
                                issue of the user and to find more about their needs. Personas helped me to achieve the
                                goal of creating a good UX for the target users. It's helps to keep users in mind and
                                their needs.
                            </p>
                        </div>
                    </div>
                </div>

                <div class="mt-12 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <img class="w-full mt-12 mb-4" src="./res/casestudies/forbes/userflow.png"
                        alt="ForbesCase Study image">
                    <div class="mb-16 sm:mb-2 flex flex-wrap justify-between">
                        <div class="xl:w-1/2 lg:w-1/2 md:w-full">
                            <h2 class="title mb-2 yellow">Fixing Current Userflow</h2>
                            <p class="leading-relaxed subtitle mb-4">Forbes current userflow skipped many important
                                screens to explain what this product do, what users can expect and how It will impact
                                user's life.
                            </p>
                        </div>
                    </div>
                </div>

                <div class="md:mt-12 mt-2 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
                    <img class="w-full" src="./res/casestudies/forbes/wireframe.png" alt="ForbesCase Study image">
                    <div class="flex flex-wrap justify-between">
                        <div class="xl:w-1/2 lg:w-1/2 md:w-full">
                            <h2 class="mt-4 title mb-2 yellow">Paper and Digital Wireframes</h2>
                            <p class="leading-relaxed subtitle mb-4">Started creating digital wireframes to get the
                                right idea of layout. Things like what should be include in Home section which is
                                important
                                and relevant to all end users.
                            </p>
                        </div>
                    </div>
                </div>

                <div class="prototype mt-12 text-center w-full mb-10 mx-auto">
                    <h2 class="caption mb-1 opacity-40">Prototype may take few seconds to load.</h2>
                    <h1 class="big-title mb-4">Interact with Final Prototype</h1>
                    <iframe class="mx-auto" style="border: 1.5px solid rgba(0, 0, 0, 0.1);" width="1000" height="560"
                        src="https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Fproto%2Fk9Sy60AWeqOB1Sf2EAcjhJ%2FForbes%3Fnode-id%3D114%253A665%26starting-point-node-id%3D114%253A665%26scaling%3Dscale-down"
                        allowfullscreen></iframe>
                </div>

                <div class="show-at-small mt-4 text-center w-full mb-4 mx-auto">
                    <img class="w-full mx-auto mt-12 mb-2" src="./res/casestudies/forbes/allmockups.svg"
                        alt="Forbes Case Study image">
                    <h1 class="small-box title mt-4 mb-4 p-6">You can Interact with Final Figma Prototype on Desktop.
                    </h1>
                </div>

                <div class="md:mt-10 sm:mt-4 flex flex-col text-center w-full md:mb-10 sm:mb-2 mx-auto">
                    <h1 class="big-title mb-4">Thank You!</h1>
                    <p class="px-6 md:w-1/2 sm:w-2/3 mx-auto text-center leading-relaxed subtitle mb-4">Thank you for
                        reading this Case
                        Study! If you liked this
                        let me
                        know your thoughts. You can mail me at <a href="mailto: uxrishu@gmail.com"
                            rel="noopener noreferrer" target="_blank"><b>uxrishu@gmail.com</b></a>
                    </p>
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