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| 1 | +--- |
| 2 | +title: 'ExposureEngine' |
| 3 | +desc: 'Oriented Logo Detection and Sponsor Visibility Analytics in Sports Broadcasts' |
| 4 | +thumbnail: /thumbnails/exposure-engine.jpg |
| 5 | +publication: --- |
| 6 | +github: --- |
| 7 | +hidden: false |
| 8 | +tags: |
| 9 | + - Logo Detection |
| 10 | + - Oriented Object Detection |
| 11 | + - Analytics |
| 12 | +--- |
| 13 | + |
| 14 | +# ExposureEngine: Oriented Logo Detection & Sponsor Visibility Analytics (Dataset) |
| 15 | + |
| 16 | +[](https://huggingface.co/datasets/SimulaMet-HOST/ExposureEngine) |
| 17 | + |
| 18 | +Rotation-aware **OBB** annotations for sponsor logos in professional soccer broadcasts — built for **sports analytics**, **YOLO OBB training**, and **sponsorship measurement**. |
| 19 | + |
| 20 | +**ExposureEngine** provides high-quality *oriented bounding box (OBB)* polygon annotations of sponsor logos from professional soccer footage to enable accurate **sponsor visibility measurement**, **logo tracking**, and **rotation-aware detection**. |
| 21 | + |
| 22 | +--- |
| 23 | + |
| 24 | +## 📂 Dataset Overview |
| 25 | + |
| 26 | +- **Source:** 97 broadcast highlight clips from the *2024 Swedish Elite Soccer League* |
| 27 | +- **Frames:** 1,103 curated frames (sampled at 1 FPS) |
| 28 | +- **Annotations:** 670 unique sponsor logos with **OBB polygon coordinates** (YOLO format) |
| 29 | +- **Coverage:** 32 matches · 16 teams · diverse events: Goals, Shots, Yellow Cards, Offsides, Substitutions |
| 30 | +- **Splits:** Train / Validation / Test = **80 / 10 / 10** |
| 31 | + |
| 32 | +--- |
| 33 | + |
| 34 | +## 🔍 Why Oriented Bounding Boxes? |
| 35 | + |
| 36 | +OBB captures **rotation**, **skew**, and **perspective** — common in sports due to dynamic camera angles, jersey folds, and slanted boards. This improves **coverage accuracy** and **downstream analytics** over traditional HBB. |
| 37 | + |
| 38 | +--- |
| 39 | + |
| 40 | +## 🚀 Applications |
| 41 | + |
| 42 | +- Sports **sponsorship analytics** & reporting |
| 43 | +- **YOLO-based** OBB training & benchmarking |
| 44 | +- Brand **visibility measurement** in broadcasts |
| 45 | +- Content adaptation for **social media** & OTT |
| 46 | + |
| 47 | +--- |
| 48 | + |
| 49 | +## 📩 Contact |
| 50 | +For inquiries, collaborations, or questions: |
| 51 | +- 📧 Mehdi Houshmand: [mehdi@forzasys.com](mailto:mehdi@forzasys.com) |
| 52 | +- 📧 Cise Midoglu: [cise@forzasys.com](mailto:cise@forzasys.com) |
| 53 | +- 📧 Pål Halvorsen: [paalh@simula.no](mailto:paalh@simula.no) |
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