diff --git a/.changeset/perf-textinput-character-counter-updates.md b/.changeset/perf-textinput-character-counter-updates.md
new file mode 100644
index 00000000000..fd4e071282b
--- /dev/null
+++ b/.changeset/perf-textinput-character-counter-updates.md
@@ -0,0 +1,4 @@
+---
+'@primer/react': patch
+---
+perf(TextInput): skip redundant character counter updates
diff --git a/packages/react/src/TextInput/TextInput.tsx b/packages/react/src/TextInput/TextInput.tsx
index 6f30c31428e..88a4c716226 100644
--- a/packages/react/src/TextInput/TextInput.tsx
+++ b/packages/react/src/TextInput/TextInput.tsx
@@ -108,6 +108,10 @@ const TextInput = React.forwardRef<HTMLInputElement, TextInputProps>(
     const [isOverLimit, setIsOverLimit] = useState<boolean>(false)
     const [screenReaderMessage, setScreenReaderMessage] = useState<string>('')
     const characterCounterRef = useRef<CharacterCounter | null>(null)
+    const lastCountedLengthRef = useRef<number | null>(null)
+    const lastCharacterCountRef = useRef<string>('')
+    const lastIsOverLimitRef = useRef<boolean>(false)
+    const lastScreenReaderMessageRef = useRef<string>('')
 
     // this class is necessary to style FilterSearch, plz no touchy!
     const wrapperClasses = clsx(className, 'TextInput-wrapper')
@@ -157,17 +161,33 @@ const TextInput = React.forwardRef<HTMLInputElement, TextInputProps>(
       if (characterLimit) {
         characterCounterRef.current = new CharacterCounter({
           onCountUpdate: (count, overLimit, message) => {
-            setCharacterCount(message)
-            setIsOverLimit(overLimit)
+            if (message !== lastCharacterCountRef.current) {
+              lastCharacterCountRef.current = message
+              setCharacterCount(message)
+            }
+
+            if (overLimit !== lastIsOverLimitRef.current) {
+              lastIsOverLimitRef.current = overLimit
+              setIsOverLimit(overLimit)
+            }
           },
           onScreenReaderAnnounce: message => {
-            setScreenReaderMessage(message)
+            if (message !== lastScreenReaderMessageRef.current) {
+              lastScreenReaderMessageRef.current = message
+              setScreenReaderMessage(message)
+            }
           },
         })
 
+        lastCountedLengthRef.current = null
+
         return () => {
           characterCounterRef.current?.cleanup()
           characterCounterRef.current = null
+          lastCountedLengthRef.current = null
+          lastCharacterCountRef.current = ''
+          lastIsOverLimitRef.current = false
+          lastScreenReaderMessageRef.current = ''
         }
       }
     }, [characterLimit])
@@ -177,7 +197,12 @@ const TextInput = React.forwardRef<HTMLInputElement, TextInputProps>(
       if (characterLimit && characterCounterRef.current) {
         const currentValue =
           value !== undefined ? String(value) : defaultValue !== undefined ? String(defaultValue) : ''
-        characterCounterRef.current.updateCharacterCount(currentValue.length, characterLimit)
+        const currentLength = currentValue.length
+
+        if (currentLength !== lastCountedLengthRef.current) {
+          lastCountedLengthRef.current = currentLength
+          characterCounterRef.current.updateCharacterCount(currentLength, characterLimit)
+        }
       }
     }, [value, defaultValue, characterLimit])
 
@@ -185,7 +210,12 @@ const TextInput = React.forwardRef<HTMLInputElement, TextInputProps>(
     const handleInputChange = useCallback(
       (e: React.ChangeEvent<HTMLInputElement>) => {
         if (characterLimit && characterCounterRef.current) {
-          characterCounterRef.current.updateCharacterCount(e.target.value.length, characterLimit)
+          const currentLength = e.target.value.length
+
+          if (currentLength !== lastCountedLengthRef.current) {
+            lastCountedLengthRef.current = currentLength
+            characterCounterRef.current.updateCharacterCount(currentLength, characterLimit)
+          }
         }
         onChange?.(e)
       },