diff --git a/ingestion/src/metadata/ingestion/source/messaging/common_broker_source.py b/ingestion/src/metadata/ingestion/source/messaging/common_broker_source.py
index 46e3af7ca964..beff75b1e259 100644
--- a/ingestion/src/metadata/ingestion/source/messaging/common_broker_source.py
+++ b/ingestion/src/metadata/ingestion/source/messaging/common_broker_source.py
@@ -16,7 +16,7 @@
 import concurrent.futures
 import traceback
 from abc import ABC
-from typing import Iterable, Optional
+from typing import Any, Iterable, Optional
 
 import confluent_kafka
 from confluent_kafka import KafkaError, KafkaException
@@ -327,8 +327,11 @@ def yield_topic_sample_data(
                 )
             )
 
-    def decode_message(self, record: bytes, schema: str, schema_type: SchemaType):
+    def decode_message(self, record: Any, schema: str, schema_type: SchemaType):
         if schema_type == SchemaType.Avro:
+            # DeserializingConsumer may already return decoded dict/object values.
+            if not isinstance(record, (bytes, bytearray, memoryview)):
+                return str(record)
             deserializer = AvroDeserializer(
                 schema_str=schema, schema_registry_client=self.schema_registry_client
             )
@@ -336,7 +339,9 @@ def decode_message(self, record: bytes, schema: str, schema_type: SchemaType):
         if schema_type == SchemaType.Protobuf:
             logger.debug("Protobuf deserializing sample data is not supported")
             return ""
-        return str(record.decode("utf-8"))
+        if isinstance(record, (bytes, bytearray, memoryview)):
+            return bytes(record).decode("utf-8")
+        return str(record)
 
     def close(self):
         if self.generate_sample_data and self.consumer_client:
diff --git a/ingestion/tests/unit/source/messaging/test_common_broker_source.py b/ingestion/tests/unit/source/messaging/test_common_broker_source.py
new file mode 100644
index 000000000000..55e9ab61fdff
--- /dev/null
+++ b/ingestion/tests/unit/source/messaging/test_common_broker_source.py
@@ -0,0 +1,54 @@
+#  Copyright 2025 Collate
+#  Licensed under the Collate Community License, Version 1.0 (the "License");
+#  you may not use this file except in compliance with the License.
+#  You may obtain a copy of the License at
+#  https://github.com/open-metadata/OpenMetadata/blob/main/ingestion/LICENSE
+#  Unless required by applicable law or agreed to in writing, software
+#  distributed under the License is distributed on an "AS IS" BASIS,
+#  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#  See the License for the specific language governing permissions and
+#  limitations under the License.
+"""Unit tests for common broker message decoding."""
+
+from types import SimpleNamespace
+from unittest.mock import patch
+
+from metadata.generated.schema.type.schema import SchemaType
+from metadata.ingestion.source.messaging.common_broker_source import CommonBrokerSource
+
+
+def test_decode_message_avro_skips_re_deserialization_for_decoded_values():
+    source = SimpleNamespace(schema_registry_client=object())
+    decoded_payload = {"event_id": "1", "status": "ok"}
+
+    with patch("metadata.ingestion.source.messaging.common_broker_source.AvroDeserializer") as mock_deserializer:
+        result = CommonBrokerSource.decode_message(source, decoded_payload, "ignored-schema", SchemaType.Avro)
+
+    mock_deserializer.assert_not_called()
+    assert result == str(decoded_payload)
+
+
+def test_decode_message_avro_deserializes_bytes_payload():
+    source = SimpleNamespace(schema_registry_client=object())
+
+    with patch("metadata.ingestion.source.messaging.common_broker_source.AvroDeserializer") as mock_deserializer:
+        mock_deserializer.return_value.return_value = {"event_id": "2"}
+        result = CommonBrokerSource.decode_message(source, b"binary-payload", "avro-schema", SchemaType.Avro)
+
+    mock_deserializer.assert_called_once_with(
+        schema_str="avro-schema",
+        schema_registry_client=source.schema_registry_client,
+    )
+    mock_deserializer.return_value.assert_called_once_with(b"binary-payload", None)
+    assert result == str({"event_id": "2"})
+
+
+def test_decode_message_non_avro_handles_bytes_and_decoded_values():
+    source = SimpleNamespace(schema_registry_client=object())
+    decoded_payload = {"foo": "bar"}
+
+    bytes_result = CommonBrokerSource.decode_message(source, b"plain-text", "ignored-schema", SchemaType.Other)
+    decoded_result = CommonBrokerSource.decode_message(source, decoded_payload, "ignored-schema", SchemaType.Other)
+
+    assert bytes_result == "plain-text"
+    assert decoded_result == str(decoded_payload)