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<html>
<meta http-equiv="content-type" content="text/html;charset=iso-8859-1">
<body>
<h1>
<center>
Documents and the Net</center>
<h2><a href="http://larry.masinter.net">Larry Masinter</a></h2>
<h2>PARC/ISTL</h2>
<h2>November 2, 1995</h2>
</h1>
<p></p>
<hr>
<h1>Outline of talk</h1>
<ul>
<li>What is document management
<li>Assumptions about the net
<li>Document management on the net
</ul>
<p><i>Four kinds of applications</i></p>
<hr>
<h1>
<center>
What is Document Management</center>
</h1>
<h2>Many components:</h2>
<ul>
<li>Authoring & acquisition
<li>Information access, text retrieval
<li>Library services
<li>Workflow
</ul>
<h2><i>Growing market for products and services for workgroups and enterprises</i></h2>
<p></p>
<hr>
<h1>
<center>
Assumptions about the Net</center>
</h1>
<ul>
<li>One network
<li>Global authentication
<li>Secure communication
<li>Copyright management
<li>Reliable payment
</ul>
<p></p>
<hr>
<h1>
<center>
Four Reasons to Manage Documents</center>
</h1>
<ul>
<li>Document as Memory
<li>Document as Process
<li>Document for Product
<li>Document as Product
</ul>
<p></p>
<hr>
<h1>
<center>
Document as Memory: Knowledge workers</center>
</h1>
<ul>
<li>Law office:
<ul>
<li>track correspondence, previous work
</ul>
<li>Product organization:
</ul>
<ul>
<li>manage database of customer complaints
</ul>
<ul>
<li>Marketing department:
</ul>
<ul>
<li>competitive profiles
</ul>
<p></p>
<hr>
<h1>
<center>
Document as Memory: Opportunities</center>
</h1>
<ul>
<li>Customer feedback, discussion
<ul>
<li><a href="http://www.aol.com/about/tour/computing.html">support forums </a>allow customers to post questions and have answers appear publicly.
</ul>
<li>Distributed workgroups
<ul>
<li><a href="http://www.gii-awards.com/">distributed review committee</a>
</ul>
</ul>
<ul>
<li>virtual corporations
<li>trade associations
</ul>
<ul>
<li><a href="http://ednet.gsfc.nasa.gov/www95/review/reviewers/processes.html">conference review</a>
</ul>
<p><i>Organizational boundaries blur... Distributed workgroups</i></p>
<p></p>
<hr>
<h1>
<center>
Document as Process: Managing work</center>
</h1>
<ul>
<li>Insurance company
<ul>
<li>claims processing
</ul>
<li>Financial services
<ul>
<li>loan approvals
</ul>
</ul>
<ul>
<li>Government offices
<ul>
<li>permits, claims, approvals
</ul>
</ul>
<ul>
<li>Commercial organizations
<ul>
<li>order entry, delivery, and collection.
</ul>
</ul>
<p></p>
<hr>
<h1>
<center>
Opportunities: Move process outside organization</center>
</h1>
<ul>
<li>Order entry: <a href="http://www.onthego.com/little_caesars/vr_pizza/">Buying a pizza</a>.
<li>Order entry: <a href="http://www.holiday-inn.com/CAAL.html">Reserve a hotel room</a>
<li>Order tracking: <a href="http://www.fedex.com/cgi-bin/track_it">FedEx</a>
</ul>
<p><i>In general, this works when the company can merge the Internet interface with the company's own processes.</i></p>
<hr>
<h1>
<center>
Document for Product: Manufacturing and Service</center>
</h1>
<ul>
<li>Aerospace
<ul>
<li>Every plane is different: repair, specifications
</ul>
<li>Pharmaceuticals
<ul>
<li>New Drug Applications
</ul>
</ul>
<ul>
<li>Financial services firm
<ul>
<li>fact sheets about investments
</ul>
</ul>
<ul>
<li>Software
<ul>
<li>documentation
</ul>
</ul>
<p></p>
<hr>
<h1>
<center>
Documents for Product: Opportunities</center>
</h1>
<ul>
<li>Product data sheets
<ul>
<li><a href="http://www.dalsemi.com/DocControl/Overviews.web/PnP_RTC/overview.html">semiconductors</a>, <a href="http://www.ge.com/gep/datasheets/LEXANFL2003.html">plastics</a> or clothing.
</ul>
<li>Product manuals
</ul>
<ul>
<li>
<ul>
<li><a href="http://occam.sjf.novell.com:8080/nw410.english">Novell software documentation</a>
</ul>
</ul>
<ul>
<li>Construction
</ul>
<ul>
<li>
<ul>
<li>VRML rendering
</ul>
</ul>
<h2><i>Direct access by customers,</i> <i>communication with suppliers</i></h2>
<p></p>
<hr>
<h1>
<center>
Document as Product: Publishers and Education</center>
</h1>
<ul>
<li>Entertainment
<li>Textbooks
<li>Document assembly
<li>Just-in-time production
<li>Course pack<i>
<center>
Publishers have a special privilege</center>
in electronic commerce</i>
</ul>
<p></p>
<p></p>
<hr>
<h1>
<center>
Opportunities</center>
</h1>
<ul>
<li>Promotion
<ul>
<li><a href="http://www.paramount.com">information about movies</a>, <a href="http://www.mcp.com/52910981252000/que/et/">sample chapters </a>
</ul>
<li>Order entry
<ul>
<li><a href="http://www.amazon.com/exec/obidos/booklist/scifi/3188-8708077-532849">bookstore on the net</a>
</ul>
</ul>
<ul>
<li>Distribution
<ul>
<li><a href="http://www.softcopy.com">document over the net to point of need</a>
</ul>
</ul>
<ul>
<li>Delivery
<ul>
<li>Consumer purchase and take delivery online
</ul>
</ul>
<p></p>
<hr>
<h1>
<center>
Conclusions</center>
</h1>
<ul>
<li>Taking "Document Management" beyond the enterprise
<li>Some opportunities need not wait for technical advances
<li>Net is changing every kind of 'document' business.
</ul>
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
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</body>
</html>