diff --git a/assets/js/analytics.js b/assets/js/analytics.js
index a26e8f8..7f1440a 100644
--- a/assets/js/analytics.js
+++ b/assets/js/analytics.js
@@ -351,7 +351,54 @@ import '../css/analytics.css';
 		}
 	});
 
+	/**
+	 * Fetch analytics data via AJAX and update the content area.
+	 *
+	 * @param {object} detail Event detail with from, to, listId.
+	 */
+	function fetchAnalyticsData(detail) {
+		if (!window.mailchimpSFAnalytics || !window.mailchimpSFAnalytics.ajax_url) {
+			return;
+		}
+
+		const contentArea = document.getElementById('mailchimp-sf-analytics-content');
+		if (!contentArea) {
+			return;
+		}
+
+		const formData = new FormData();
+		formData.append('action', 'mailchimp_sf_get_analytics');
+		formData.append('nonce', window.mailchimpSFAnalytics.nonce);
+		formData.append('list_id', detail.listId);
+		formData.append('start_date', detail.from);
+		formData.append('end_date', detail.to);
+
+		fetch(window.mailchimpSFAnalytics.ajax_url, {
+			method: 'POST',
+			body: formData,
+			credentials: 'same-origin',
+		})
+			.then(function (response) {
+				return response.json();
+			})
+			.then(function (response) {
+				if (!response.success) {
+					return;
+				}
+
+				const { data } = response;
+				contentArea.innerHTML = JSON.stringify(data);
+			})
+			.catch(function () {});
+	}
+
+	// Listen for analytics refresh events.
+	document.addEventListener('mailchimp-analytics-refresh', function (e) {
+		fetchAnalyticsData(e.detail);
+	});
+
 	// Initialize.
 	updateTriggerLabel();
 	syncDateInputs();
+	refreshAnalytics();
 })();
diff --git a/assets/js/mailchimp.js b/assets/js/mailchimp.js
index 753c8ab..b9a6d6e 100644
--- a/assets/js/mailchimp.js
+++ b/assets/js/mailchimp.js
@@ -109,3 +109,31 @@
 		});
 	}
 })(window.jQuery);
+
+/* Form view tracking for analytics */
+(function () {
+	if (!window.mailchimpSF || !window.mailchimpSF.analytics_ajax_url) {
+		return;
+	}
+
+	const forms = document.querySelectorAll('.mc_signup_form[data-list-id]');
+	const tracked = {};
+
+	for (let i = 0; i < forms.length; i++) {
+		const listId = forms[i].getAttribute('data-list-id');
+		if (listId && !tracked[listId]) {
+			tracked[listId] = true;
+
+			const formData = new FormData();
+			formData.append('action', 'mailchimp_sf_track_form_view');
+			formData.append('list_id', listId);
+			formData.append('mailchimp_sf_nonce', window.mailchimpSF.analytics_nonce);
+
+			fetch(window.mailchimpSF.analytics_ajax_url, {
+				method: 'POST',
+				body: formData,
+				credentials: 'same-origin',
+			}).catch(() => {});
+		}
+	}
+})();
diff --git a/includes/admin/templates/analytics.php b/includes/admin/templates/analytics.php
index 3e4f0a1..9e744ee 100644
--- a/includes/admin/templates/analytics.php
+++ b/includes/admin/templates/analytics.php
@@ -100,6 +100,9 @@
 					</div>
 				</div>
 
+			<div class="mailchimp-sf-analytics-content" id="mailchimp-sf-analytics-content">
+			</div>
+
 				<div class="mailchimp-sf-analytics-content" id="mailchimp-sf-analytics-content">
 					<div class="mailchimp-sf-analytics-placeholder">
 						<p><?php esc_html_e( 'Select a date range and list to view analytics.', 'mailchimp' ); ?></p>
diff --git a/includes/blocks/mailchimp/markup.php b/includes/blocks/mailchimp/markup.php
index 2c9a8a8..60e0ba1 100644
--- a/includes/blocks/mailchimp/markup.php
+++ b/includes/blocks/mailchimp/markup.php
@@ -105,7 +105,7 @@ function ( $single_list ) {
 		}
 		?>
 		<div id="mc_signup_<?php echo esc_attr( $form_id ); ?>">
-			<form method="post" action="#mc_signup_<?php echo esc_attr( $form_id ); ?>" id="mc_signup_form_<?php echo esc_attr( $form_id ); ?>" class="mc_signup_form">
+			<form method="post" action="#mc_signup_<?php echo esc_attr( $form_id ); ?>" id="mc_signup_form_<?php echo esc_attr( $form_id ); ?>" class="mc_signup_form" data-list-id="<?php echo esc_attr( $list_id ); ?>">
 				<input type="hidden" class="mc_submit_type" name="mc_submit_type" value="html" />
 				<input type="hidden" name="mcsf_action" value="mc_submit_signup_form" />
 				<input type="hidden" name="mailchimp_sf_list_id" value="<?php echo esc_attr( $list_id ); ?>" />
diff --git a/includes/class-mailchimp-analytics-data.php b/includes/class-mailchimp-analytics-data.php
new file mode 100644
index 0000000..4d48e7f
--- /dev/null
+++ b/includes/class-mailchimp-analytics-data.php
@@ -0,0 +1,312 @@
+<?php
+/**
+ * Class responsible for form analytics data storage and retrieval.
+ *
+ * @package Mailchimp
+ */
+
+// Exit if accessed directly.
+if ( ! defined( 'ABSPATH' ) ) {
+	exit;
+}
+
+/**
+ * Class Mailchimp_Analytics_Data
+ */
+class Mailchimp_Analytics_Data {
+
+	/**
+	 * Database version for the analytics table.
+	 *
+	 * @var string
+	 */
+	const DB_VERSION = '1.0.0';
+
+	/**
+	 * Initialize the class.
+	 */
+	public function init() {
+		add_action( 'wp_ajax_mailchimp_sf_track_form_view', array( $this, 'handle_form_view' ) );
+		add_action( 'wp_ajax_nopriv_mailchimp_sf_track_form_view', array( $this, 'handle_form_view' ) );
+		add_action( 'wp_ajax_mailchimp_sf_get_analytics', array( $this, 'handle_get_analytics' ) );
+		add_action( 'mailchimp_sf_form_submission_success', array( $this, 'track_submission' ) );
+	}
+
+	/**
+	 * Get the analytics table name.
+	 *
+	 * @return string
+	 */
+	public static function get_table_name() {
+		global $wpdb;
+		return $wpdb->prefix . 'mailchimp_sf_form_analytics';
+	}
+
+	/**
+	 * Create the analytics table.
+	 */
+	public static function create_table() {
+		global $wpdb;
+
+		$table_name      = self::get_table_name();
+		$charset_collate = $wpdb->get_charset_collate();
+
+		$sql = "CREATE TABLE {$table_name} (
+			id bigint(20) unsigned NOT NULL AUTO_INCREMENT,
+			list_id varchar(20) NOT NULL,
+			form_id varchar(50) NOT NULL DEFAULT '',
+			event_date date NOT NULL,
+			views bigint(20) unsigned NOT NULL DEFAULT 0,
+			submissions bigint(20) unsigned NOT NULL DEFAULT 0,
+			PRIMARY KEY  (id),
+			UNIQUE KEY list_form_date (list_id, form_id, event_date)
+		) {$charset_collate};";
+
+		require_once ABSPATH . 'wp-admin/includes/upgrade.php';
+		dbDelta( $sql );
+
+		update_option( 'mailchimp_sf_analytics_db_version', self::DB_VERSION );
+	}
+
+	/**
+	 * Increment the view count for a list on today's date.
+	 *
+	 * @param string $list_id The list ID.
+	 * @param string $form_id The form ID.
+	 */
+	public function increment_views( $list_id, $form_id = '' ) {
+		global $wpdb;
+
+		$table_name = self::get_table_name();
+
+		// phpcs:disable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+		$result = $wpdb->query(
+			$wpdb->prepare(
+				"INSERT INTO {$table_name} (list_id, form_id, event_date, views, submissions)
+				VALUES (%s, %s, %s, 1, 0)
+				ON DUPLICATE KEY UPDATE views = views + 1",
+				$list_id,
+				$form_id,
+				current_time( 'Y-m-d' )
+			)
+		);
+		// phpcs:enable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+
+		if ( false === $result ) {
+			error_log( 'Mailchimp Analytics: Failed to increment views for list_id ' . sanitize_text_field( $list_id ) . '. DB error: ' . $wpdb->last_error );
+		}
+	}
+
+	/**
+	 * Increment the submission count for a list on today's date.
+	 *
+	 * @param string $list_id The list ID.
+	 * @param string $form_id The form ID.
+	 */
+	public function increment_submissions( $list_id, $form_id = '' ) {
+		global $wpdb;
+
+		$table_name = self::get_table_name();
+
+		// phpcs:disable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+		$result = $wpdb->query(
+			$wpdb->prepare(
+				"INSERT INTO {$table_name} (list_id, form_id, event_date, views, submissions)
+				VALUES (%s, %s, %s, 0, 1)
+				ON DUPLICATE KEY UPDATE submissions = submissions + 1",
+				$list_id,
+				$form_id,
+				current_time( 'Y-m-d' )
+			)
+		);
+		// phpcs:enable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+
+		if ( false === $result ) {
+			error_log( 'Mailchimp Analytics: Failed to increment submissions for list_id ' . sanitize_text_field( $list_id ) . '. DB error: ' . $wpdb->last_error );
+		}
+	}
+
+	/**
+	 * Get analytics data for a list within a date range.
+	 *
+	 * @param string $list_id    The list ID.
+	 * @param string $start_date Start date (Y-m-d).
+	 * @param string $end_date   End date (Y-m-d).
+	 * @return array Array of daily analytics rows.
+	 */
+	public function get_analytics_data( $list_id, $start_date, $end_date ) {
+		global $wpdb;
+
+		$table_name = self::get_table_name();
+
+		// phpcs:disable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+		$results = $wpdb->get_results(
+			$wpdb->prepare(
+				"SELECT event_date, SUM(views) AS views, SUM(submissions) AS submissions
+				FROM {$table_name}
+				WHERE list_id = %s AND event_date BETWEEN %s AND %s
+				GROUP BY event_date
+				ORDER BY event_date ASC",
+				$list_id,
+				$start_date,
+				$end_date
+			),
+			ARRAY_A
+		);
+		// phpcs:enable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+
+		return $results;
+	}
+
+	/**
+	 * Get totals for a list within a date range.
+	 *
+	 * @param string $list_id    The list ID.
+	 * @param string $start_date Start date (Y-m-d).
+	 * @param string $end_date   End date (Y-m-d).
+	 * @return array Associative array with total views and submissions.
+	 */
+	public function get_totals( $list_id, $start_date, $end_date ) {
+		global $wpdb;
+
+		$table_name = self::get_table_name();
+
+		// phpcs:disable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+		$result = $wpdb->get_row(
+			$wpdb->prepare(
+				"SELECT COALESCE(SUM(views), 0) AS total_views, COALESCE(SUM(submissions), 0) AS total_submissions
+				FROM {$table_name}
+				WHERE list_id = %s AND event_date BETWEEN %s AND %s",
+				$list_id,
+				$start_date,
+				$end_date
+			),
+			ARRAY_A
+		);
+		// phpcs:enable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+
+		if ( ! $result ) {
+			return array(
+				'total_views'       => 0,
+				'total_submissions' => 0,
+			);
+		}
+
+		return $result;
+	}
+
+	/**
+	 * Handle the AJAX form view tracking request.
+	 */
+	public function handle_form_view() {
+		// Verify nonce.
+		if ( ! isset( $_POST['mailchimp_sf_nonce'] ) || ! wp_verify_nonce( sanitize_key( $_POST['mailchimp_sf_nonce'] ), 'mailchimp_sf_analytics_nonce' ) ) {
+			wp_send_json_error( 'Invalid nonce.', 403 );
+		}
+
+		$list_id = isset( $_POST['list_id'] ) ? sanitize_text_field( wp_unslash( $_POST['list_id'] ) ) : '';
+
+		if ( empty( $list_id ) ) {
+			wp_send_json_error( 'Missing list_id.', 400 );
+		}
+
+		// Ensure the list ID is one of the configured/known lists to prevent
+		// arbitrary IDs from polluting analytics data.
+		if ( ! $this->is_valid_list_id( $list_id ) ) {
+			wp_send_json_error( 'Invalid list_id.', 400 );
+		}
+
+		$this->increment_views( $list_id );
+		wp_send_json_success();
+	}
+
+	/**
+	 * Determine whether a list ID is one of the configured/known lists.
+	 *
+	 * This helps ensure that analytics data is only recorded for legitimate lists
+	 * configured within the plugin options.
+	 *
+	 * @param string $list_id The list ID to validate.
+	 * @return bool True if the list ID is known/configured, false otherwise.
+	 */
+	private function is_valid_list_id( $list_id ) {
+		if ( empty( $list_id ) ) {
+			return false;
+		}
+
+		$valid_ids = array();
+
+		// Collect list IDs from the stored Mailchimp lists option, if present.
+		$mailchimp_lists = get_option( 'mailchimp_sf_lists' );
+		if ( is_array( $mailchimp_lists ) ) {
+			foreach ( $mailchimp_lists as $list ) {
+				// Handle both scalar IDs and associative array structures.
+				if ( is_string( $list ) || is_int( $list ) ) {
+					$valid_ids[] = (string) $list;
+				} elseif ( is_array( $list ) ) {
+					// Common keys used to store list IDs.
+					foreach ( array( 'id', 'list_id', 'mc_list_id' ) as $key ) {
+						if ( isset( $list[ $key ] ) && ! empty( $list[ $key ] ) ) {
+							$valid_ids[] = (string) $list[ $key ];
+						}
+					}
+				}
+			}
+		}
+
+		// Include the active Mailchimp list ID option, if set.
+		$active_list_id = get_option( 'mc_list_id' );
+		if ( ! empty( $active_list_id ) ) {
+			$valid_ids[] = (string) $active_list_id;
+		}
+
+		// If we have no configured IDs, fail closed and do not treat arbitrary IDs as valid.
+		if ( empty( $valid_ids ) ) {
+			return false;
+		}
+
+		$valid_ids = array_unique( $valid_ids );
+
+		return in_array( (string) $list_id, $valid_ids, true );
+	}
+
+	/**
+	 * Handle the AJAX request to fetch analytics data.
+	 */
+	public function handle_get_analytics() {
+		if ( ! current_user_can( MCSF_CAP_THRESHOLD ) ) {
+			wp_send_json_error( 'Unauthorized.', 403 );
+		}
+
+		check_ajax_referer( 'mailchimp_sf_analytics_admin_nonce', 'nonce' );
+
+		$list_id    = isset( $_POST['list_id'] ) ? sanitize_text_field( wp_unslash( $_POST['list_id'] ) ) : '';
+		$start_date = isset( $_POST['start_date'] ) ? sanitize_text_field( wp_unslash( $_POST['start_date'] ) ) : '';
+		$end_date   = isset( $_POST['end_date'] ) ? sanitize_text_field( wp_unslash( $_POST['end_date'] ) ) : '';
+
+		if ( empty( $list_id ) || empty( $start_date ) || empty( $end_date ) ) {
+			wp_send_json_error( 'Missing required parameters.', 400 );
+		}
+
+		$totals = $this->get_totals( $list_id, $start_date, $end_date );
+		$daily  = $this->get_analytics_data( $list_id, $start_date, $end_date );
+
+		wp_send_json_success(
+			array(
+				'totals' => $totals,
+				'daily'  => $daily,
+			)
+		);
+	}
+
+	/**
+	 * Track a successful form submission.
+	 *
+	 * @param string $list_id The list ID.
+	 */
+	public function track_submission( $list_id ) {
+		if ( ! empty( $list_id ) ) {
+			$this->increment_submissions( $list_id );
+		}
+	}
+}
diff --git a/includes/class-mailchimp-analytics.php b/includes/class-mailchimp-analytics.php
index c040996..3d5eded 100644
--- a/includes/class-mailchimp-analytics.php
+++ b/includes/class-mailchimp-analytics.php
@@ -97,5 +97,14 @@ public function enqueue_scripts( $hook_suffix ) {
 			MCSF_VER,
 			true
 		);
+
+		wp_localize_script(
+			'mailchimp_sf_analytics_js',
+			'mailchimpSFAnalytics',
+			array(
+				'ajax_url' => admin_url( 'admin-ajax.php' ),
+				'nonce'    => wp_create_nonce( 'mailchimp_sf_analytics_admin_nonce' ),
+			)
+		);
 	}
 }
diff --git a/includes/class-mailchimp-form-submission.php b/includes/class-mailchimp-form-submission.php
index 68d8278..934a592 100644
--- a/includes/class-mailchimp-form-submission.php
+++ b/includes/class-mailchimp-form-submission.php
@@ -176,6 +176,13 @@ public function handle_form_submission() {
 			$message = __( 'Success, you\'ve been signed up! Please look for our confirmation email.', 'mailchimp' );
 		}
 
+		/**
+		 * Fires after a successful form submission.
+		 *
+		 * @param string $list_id The list ID the user subscribed to.
+		 */
+		do_action( 'mailchimp_sf_form_submission_success', $list_id );
+
 		// Return success message.
 		return $message;
 	}
diff --git a/mailchimp.php b/mailchimp.php
index ea07331..6e47fa9 100644
--- a/mailchimp.php
+++ b/mailchimp.php
@@ -115,6 +115,12 @@ function () {
 $analytics = new Mailchimp_Analytics();
 $analytics->init();
 
+// Analytics data class.
+require_once plugin_dir_path( __FILE__ ) . 'includes/class-mailchimp-analytics-data.php';
+$analytics_data = new Mailchimp_Analytics_Data();
+$analytics_data->init();
+
+
 // Deprecated functions.
 require_once plugin_dir_path( __FILE__ ) . 'includes/mailchimp-deprecated-functions.php';
 
@@ -165,13 +171,20 @@ function mailchimp_sf_load_resources() {
 	wp_enqueue_script( 'mailchimp_sf_main_js', MCSF_URL . 'assets/js/mailchimp.js', array( 'jquery', 'jquery-form', 'jquery-ui-datepicker' ), MCSF_VER, true );
 	// some javascript to get ajax version submitting to the proper location
 	global $wp_scripts;
+	$localize_data = array(
+		'ajax_url'               => trailingslashit( home_url() ),
+		'phone_validation_error' => esc_html__( 'Please enter a valid phone number.', 'mailchimp' ),
+	);
+
+	if ( ! is_admin() ) {
+		$localize_data['analytics_ajax_url'] = admin_url( 'admin-ajax.php' );
+		$localize_data['analytics_nonce']    = wp_create_nonce( 'mailchimp_sf_analytics_nonce' );
+	}
+
 	$wp_scripts->localize(
 		'mailchimp_sf_main_js',
 		'mailchimpSF',
-		array(
-			'ajax_url'               => trailingslashit( home_url() ),
-			'phone_validation_error' => esc_html__( 'Please enter a valid phone number.', 'mailchimp' ),
-		)
+		$localize_data
 	);
 
 	// Datepicker theme
diff --git a/mailchimp_upgrade.php b/mailchimp_upgrade.php
index debe2b9..9985a5c 100644
--- a/mailchimp_upgrade.php
+++ b/mailchimp_upgrade.php
@@ -26,6 +26,12 @@ function mailchimp_version_check() {
 		mailchimp_update_1_7_0();
 	}
 
+	// Create analytics table if it doesn't exist.
+	$analytics_db_version = get_option( 'mailchimp_sf_analytics_db_version' );
+	if ( false === $analytics_db_version || version_compare( Mailchimp_Analytics_Data::DB_VERSION, $analytics_db_version, '>' ) ) {
+		Mailchimp_Analytics_Data::create_table();
+	}
+
 	update_option( 'mc_version', MCSF_VER );
 }
 
diff --git a/mailchimp_widget.php b/mailchimp_widget.php
index 3ef5ced..3e2b270 100644
--- a/mailchimp_widget.php
+++ b/mailchimp_widget.php
@@ -92,7 +92,7 @@ function mailchimp_sf_signup_form( $args = array() ) {
 	?>
 
 <div id="mc_signup_<?php echo esc_attr( $form_id ); ?>">
-	<form method="post" action="#mc_signup_<?php echo esc_attr( $form_id ); ?>" id="mc_signup_form_<?php echo esc_attr( $form_id ); ?>" class="mc_signup_form">
+	<form method="post" action="#mc_signup_<?php echo esc_attr( $form_id ); ?>" id="mc_signup_form_<?php echo esc_attr( $form_id ); ?>" class="mc_signup_form" data-list-id="<?php echo esc_attr( $list_id ); ?>">
 		<input type="hidden" class="mc_submit_type" name="mc_submit_type" value="html" />
 		<input type="hidden" name="mcsf_action" value="mc_submit_signup_form" />
 		<?php wp_nonce_field( 'mc_submit_signup_form', '_mc_submit_signup_form_nonce', false ); ?>