-If Shopify is the backer behind this move, they may be the best lever point. Look at how quickly Disney backed down on the Kimmel thing. While consumers or even most compananies using Shopify may never hear about it, I wonder how long the Board would be interested in things proceeding as they are if prominent Rubyists or Ruby using companies started swearing off of Shopify, stopped making add-ons for Shopify, stopped recommending it to our clients, etc. I'm grateful of all they have contributed, and would go back to happily recommending them... if they were currently potentially using that contribution in unseemly ways.
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