index.xml

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    <title>Integration Agent - Get the most out of your marketing automation</title>
    <link>https://integrationagent.com/index.xml</link>
    <description>Recent content on Integration Agent - Get the most out of your marketing automation</description>
    <generator>Hugo -- gohugo.io</generator>
    <language>en-us</language>
    <copyright>Integration Agent 2016</copyright>
    <lastBuildDate>Wed, 01 Feb 2017 11:22:38 -0600</lastBuildDate>
    <atom:link href="https://integrationagent.com/index.xml" rel="self" type="application/rss+xml" />
    
    <item>
      <title>Use Cases</title>
      <link>https://integrationagent.com/usecases</link>
      <pubDate>Wed, 01 Feb 2017 11:22:38 -0600</pubDate>
      
      <guid>https://integrationagent.com/usecases</guid>
      <description>

&lt;p&gt;Integration Agent specializes in API and web development for HubSpot, Salesforce, Freshdesk.&lt;/p&gt;

&lt;h1 id=&#34;hubspot-api&#34;&gt;HubSpot API&lt;/h1&gt;

&lt;h3 id=&#34;open-source-java-library-for-hubspot-api&#34;&gt;Open Source Java Library for HubSpot API&lt;/h3&gt;

&lt;p&gt;We&amp;rsquo;ve opened a source code for our internal library, that we developed for HubSpot API.
It&amp;rsquo;s used by other developers for HubSpot integrations.&lt;/p&gt;

&lt;p&gt;&lt;a href=&#34;https://github.com/integrationagent/hubspot-java&#34;&gt;https://github.com/integrationagent/hubspot-java&lt;/a&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;depositfix-payment-solution-for-hubspot&#34;&gt;DepositFix – Payment Solution for HubSpot&lt;/h3&gt;

&lt;p&gt;Our own app for HubSpot.&lt;/p&gt;

&lt;p&gt;DepositFix allows to accept payments using your HubSpot forms and run marketing campaigns based on purchases.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Accept payments directly from your website (PayPal or Credit Cards via Stripe)&lt;/li&gt;
&lt;li&gt;Manage discounts&lt;/li&gt;
&lt;li&gt;Run HubSpot workflows and campaigns based on payment events&lt;/li&gt;
&lt;li&gt;Automate Upsells, Payment notifications, abandoned cart alerts&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;a href=&#34;http://www.depositfix.com/&#34;&gt;http://www.depositfix.com/&lt;/a&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;data-migration-from-access-db-to-hubspot&#34;&gt;Data Migration from Access DB to HubSpot&lt;/h3&gt;

&lt;p&gt;Extracted, transformed and uploaded contact data along with financial history to HubSpot.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;data-merging-and-migration-from-3-different-crms-to-hubspot&#34;&gt;Data merging and migration from 3 different CRMs to HubSpot&lt;/h3&gt;

&lt;p&gt;Merging of a complex data structure with multiple conflicting data points. Developed a rule/priority based merging system and exported 10,000 contacts to HubSpot.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-paypal&#34;&gt;HubSpot – PayPal&lt;/h3&gt;

&lt;p&gt;Custom HubSpot event registration module. Displays a list of upcoming events and accepts payments via PayPal.&lt;/p&gt;

&lt;p&gt;&lt;a href=&#34;https://www.ceramictilefoundation.org/events&#34;&gt;https://www.ceramictilefoundation.org/events&lt;/a&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-crm-webinar-registration&#34;&gt;HubSpot CRM - Webinar Registration&lt;/h3&gt;

&lt;p&gt;A system, that creates deals and moves through the pipeline depending on registration progress.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-pardot-bi-directional-sync&#34;&gt;HubSpot – Pardot bi-directional sync&lt;/h3&gt;

&lt;p&gt;It’s a recursive contact sync. The main problem here was to prevent possible collisions (when contact updated from the both systems in relatively the same time).&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;nanacast-payment-system-hubspot&#34;&gt;Nanacast (payment system) – HubSpot&lt;/h3&gt;

&lt;p&gt;This integration allows to add new subscribers from Nanacast to HubSpot and to see what exactly people buy and what campaigns work the best in terms of revenue.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-webinarjam&#34;&gt;HubSpot – WebinarJam&lt;/h3&gt;

&lt;p&gt;Custom landing page with a form to signup clients to specific webinars and assign to HubSpot lists.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-shopify&#34;&gt;HubSpot – Shopify&lt;/h3&gt;

&lt;p&gt;Update contact in HubSpot after purchase on Shopify store and assign to product related list.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-salesforce-custom-events&#34;&gt;HubSpot – Salesforce custom events&lt;/h3&gt;

&lt;p&gt;Send custom events generated by Apex classes to HubSpot for better segmenting.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;hubspot-freshdesk&#34;&gt;HubSpot – Freshdesk&lt;/h3&gt;

&lt;p&gt;Extension for Freshdesk that displays context information about contact from HubSpot. Also, it’s possible to send some field updates back to HubSpot from the same widget.&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;h1 id=&#34;salesforce&#34;&gt;Salesforce&lt;/h1&gt;

&lt;h3 id=&#34;turbine-performance-calculation-engine&#34;&gt;Turbine Performance Calculation Engine&lt;/h3&gt;

&lt;p&gt;Complex application to calculate turbine parameters integrated with opportunities to help sales reps show potential turbine performance and close more deals.
Google Chrome Extension&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;invoice-system-for-landlords&#34;&gt;Invoice System for landlords&lt;/h3&gt;

&lt;p&gt;Developed a service to manage invoice and collect payments from tenants. Entirely based on Salesforce.&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;h1 id=&#34;cos&#34;&gt;COS&lt;/h1&gt;

&lt;h3 id=&#34;upcoming-webinars&#34;&gt;Upcoming Webinars&lt;/h3&gt;

&lt;p&gt;Added custom attribute (webinar expiration date) to webinar page, then on the list of webinars the webinars are sorted by expiration date and past webinars are automatically hidden.&lt;/p&gt;

&lt;p&gt;&lt;a href=&#34;http://www.caddedge.com/upcoming-webinars&#34;&gt;http://www.caddedge.com/upcoming-webinars&lt;/a&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;recorded-webinars&#34;&gt;Recorded Webinars&lt;/h3&gt;

&lt;p&gt;Multiple filters by product, feature, user experience.
For new visitors the page shows signup form, converted visitors can watch any webinars right away. Custom share buttons.&lt;/p&gt;

&lt;p&gt;&lt;a href=&#34;http://www.caddedge.com/recorded-solidworks-webinars&#34;&gt;http://www.caddedge.com/recorded-solidworks-webinars&lt;/a&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;form-with-autocomplete&#34;&gt;Form with autocomplete&lt;/h3&gt;

&lt;p&gt;Form, that provides autocomplete functionality for company field. On each typed key it sends request to Salesforce controller to return a list of accounts starting with keys typed.&lt;/p&gt;

&lt;hr /&gt;

&lt;h3 id=&#34;timed-slide-in-form&#34;&gt;Timed slide-in form&lt;/h3&gt;

&lt;p&gt;&lt;a href=&#34;http://integrationagent.com/smart-forms-installation/&#34;&gt;http://integrationagent.com/smart-forms-installation/&lt;/a&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Displayed at the right-bottom corner and doesn&amp;rsquo;t block content&lt;/li&gt;
&lt;li&gt;If a user closes the form – it wouldn&amp;rsquo;t show up for the next 24 hours.&lt;/li&gt;
&lt;li&gt;If a user submitted the form, the popup for this specific form will never be shown again.&lt;/li&gt;
&lt;/ul&gt;

&lt;hr /&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;h1 id=&#34;testimonials&#34;&gt;Testimonials&lt;/h1&gt;

&lt;p&gt;We contracted Integration Agent to help with a few Selective Sync campaigns between Salesforce and HubSpot.&lt;/p&gt;

&lt;p&gt;Denis was able to provide quick turn arounds, troubleshooting, and explanations for what was being done and any problems that may arise in advance.&lt;/p&gt;

&lt;p&gt;He made it easy to avoid major problems and was very professional and easy to work with throughout the implementation.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Karri Scott / Sr. Digital Strategist, Runner Agency&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;We worked with Denis from Integration Agent in order to improve our customer support portal hosted on Freshdesk. Denis was quick to understand what we wanted to do and executed it in a timely manner.&lt;/p&gt;

&lt;p&gt;Denis reacted quickly and efficiently when we requested changes. The communication with Denis was very easy, no need for pages long specification.&lt;/p&gt;

&lt;p&gt;Highly recommended!&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Marc Journeux / President, Aitac&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;Denis with Integration Agent developed a Salesforce.com Performance Calculator tool for our microturbine electric generator products.&lt;/p&gt;

&lt;p&gt;Denis was very professional and communicated clearly with us to finalize requirements and work through complex engineering calculations together.&lt;/p&gt;

&lt;p&gt;The Performance Calculator tool has made our distributors more independent, and has helped our distributors close more sales over the past year.&lt;/p&gt;

&lt;p&gt;Thanks Integration Agent for the excellent work!&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Michael Hamilton / Applications Engineer, Capstone Turbine Corporation&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;Denis of Integration Agent provided a cost-effective way for us to move data from a difficult-to-export system into HubSpot. We required a number of sample imports and testing of the data migration along the way. Denis was patient and thorough.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Anne Lehan / Marketing Director at FDAImports.com, LLC&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;Working with Denis of Integration Agent was extremely refreshing. Excellent communicator and goes beyond an expectation we had. Extremely happy with our results and the new relationship.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;September Dohrmann / Marketing Director at FDAImports.com, LLC&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;Denis developed an elegant, clean and user-friendly solution in HubSpot for an event registration module that not only integrates with HubSpot forms, but also with PayPal for payment. He was a delight to work with, responding quickly to feedback and ready with clear instructions.&lt;/p&gt;

&lt;p&gt;I highly recommend Denis with Integration Agent, and look forward to working with him again.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Christine B. Whittemore / Chief Simplifier at Simple Marketing Now LLC&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;Denis helped us create a workflow between Salesforce and HubSpot that wasn&amp;rsquo;t present in the standard integration that exists between the two platforms.&lt;/p&gt;

&lt;p&gt;Without too much explanation he easily understood what we were trying to accomplish, and was able to execute the project on time.&lt;/p&gt;

&lt;p&gt;I really liked that he seems to be up to speed on a lot of the newer functionality within Salesforce and was able to utilize some of these new tools (Process Builder) to reduce the number of hours needed. I would definitely recommend Denis with Integration Agent for any integration projects you might need some custom development on.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Trent Boorman / Systems Analyst at SASB&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;We’ve been fortunate finding Denis with Integration Agent and having us do HubSpot integration for us.
His work has been key to getting a range of features and capabilities in place on our website.
In addition, his expert counsel and quick work has been a Godsend.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Kevin Shayne / Director of Marketing at CADD Edge&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;Denis from Integration Agent was a great find! He had the skills to handle our Hubspot to Freshdesk integration out of the box so there was no cost for him to learn about either platform.
We met and discussed deliverables and they were done a week later. When minor changes were requested he handled it quickly.&lt;/p&gt;

&lt;p&gt;He was available to bounce ideas off of regarding other integrations which we proceeded with and had the same speedy results.&lt;/p&gt;

&lt;p&gt;My team is very happy with how much more connected our platforms feel and how it allows them to be more productive. I whole heartedly recommend Denis and Integration Agent.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Laureen Jandroep / CEO of Certification Coaching&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;We hired Denis to support us to integrate Xero to our new CRM System. Denis did a fantastic job. We agreed on a time frame for the work to be completed. Denis completed before the deadline. He was very helpful through out the process.&lt;/p&gt;

&lt;p&gt;I would highly recommend Denis with Integration Agent he is professional and reliable.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Lucy Doig / CEO at Sign Loop Interpreting Services&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;The work Integration Agent has done goes beyond what I hoped would be possible to accomplish! I&amp;rsquo;d recommend the company without hesitation.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Chad Lawie / CEO at Longer Days&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>How to integrate HubSpot form and PayPal</title>
      <link>https://integrationagent.com/hubspot-paypal</link>
      <pubDate>Tue, 31 Jan 2017 10:54:05 -0600</pubDate>
      
      <guid>https://integrationagent.com/hubspot-paypal</guid>
      <description>&lt;p&gt;When you need to collect payments from your website PayPal button might be the best solution.&lt;/p&gt;

&lt;p&gt;However, if you need to collect some information to send to HubSpot form first before the payment – that&amp;rsquo;s not that easy.&lt;/p&gt;

&lt;p&gt;The following code allows you to redirect your customers to PayPal account after after filling out the form.&lt;/p&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/hubspotForm.png&#34; /&gt;&lt;/p&gt;

&lt;p&gt;After the form being submitted, it automatically redirects to your business PayPal page with predefined amount and product name.&lt;/p&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/paypalcheckout.png&#34; /&gt;&lt;/p&gt;

&lt;p&gt;Here is the complete source code:&lt;/p&gt;

&lt;pre&gt;&lt;code&gt;&amp;lt;script src=&amp;quot;https://ajax.googleapis.com/ajax/libs/jquery/3.1.0/jquery.min.js&amp;quot;&amp;gt;&amp;lt;/script&amp;gt;
&amp;lt;!--[if lte IE 8]&amp;gt;
&amp;lt;script charset=&amp;quot;utf-8&amp;quot; type=&amp;quot;text/javascript&amp;quot; src=&amp;quot;//js.hsforms.net/forms/v2-legacy.js&amp;quot;&amp;gt;&amp;lt;/script&amp;gt;
&amp;lt;![endif]--&amp;gt;
&amp;lt;script charset=&amp;quot;utf-8&amp;quot; type=&amp;quot;text/javascript&amp;quot; src=&amp;quot;//js.hsforms.net/forms/v2.js&amp;quot;&amp;gt;&amp;lt;/script&amp;gt;

&amp;lt;form action=&amp;quot;https://www.paypal.com/cgi-bin/webscr&amp;quot; method=&amp;quot;post&amp;quot; id=&amp;quot;paypalform&amp;quot;&amp;gt;
    &amp;lt;input type=&amp;quot;hidden&amp;quot; name=&amp;quot;item_name&amp;quot; value=&amp;quot;&amp;quot;/&amp;gt;
    &amp;lt;input type=&amp;quot;hidden&amp;quot; name=&amp;quot;amount&amp;quot; value=&amp;quot;&amp;quot;/&amp;gt;
    &amp;lt;input type=&amp;quot;hidden&amp;quot; name=&amp;quot;quantity&amp;quot; value=&amp;quot;1&amp;quot;&amp;gt;
    &amp;lt;input type=&amp;quot;hidden&amp;quot; name=&amp;quot;cmd&amp;quot; value=&amp;quot;_xclick&amp;quot;/&amp;gt;
    &amp;lt;input type=&amp;quot;hidden&amp;quot; name=&amp;quot;custom&amp;quot; value=&amp;quot;true&amp;quot;/&amp;gt;
    &amp;lt;input type=&amp;quot;hidden&amp;quot; name=&amp;quot;business&amp;quot; value=&amp;quot;&amp;quot;/&amp;gt;
&amp;lt;/form&amp;gt;
&amp;lt;div id=&amp;quot;hs-form-container&amp;quot;&amp;gt;&amp;lt;/div&amp;gt;


&amp;lt;script&amp;gt;

    var HubSpotPayPal = {

        init: function (params) {

            HubSpotPayPal.initPayPalForm(params.paypalEmail, params.amount, params.productName);

            hbspt.forms.create({
                portalId: params.hubSpotPortalId,
                formId: params.hubSpotFormId,
                target: &amp;quot;#hs-form-container&amp;quot;,
                onFormSubmit: function ($form) {
                    setTimeout(function () {
                        $(&amp;quot;#paypalform&amp;quot;).submit();
                    }, 10);
                    return false;
                }
            });
        },

        initPayPalForm: function(paypalEmail, amount, productName){

            $(&amp;quot;#paypalform [name=&#39;business&#39;]&amp;quot;).val(paypalEmail);
            $(&amp;quot;#paypalform [name=&#39;amount&#39;]&amp;quot;).val(amount);
            $(&amp;quot;#paypalform [name=&#39;item_name&#39;]&amp;quot;).val(productName);
        }
    }

    HubSpotPayPal.init({
        paypalEmail: &amp;quot;den.lunev@gmail.com&amp;quot;,
        amount: &amp;quot;170&amp;quot;,
        productName: &amp;quot;My New Product&amp;quot;,
        hubSpotPortalId: &amp;quot;2767376&amp;quot;,
        hubSpotFormId: &amp;quot;14109ada-6a61-4d63-a1db-430b6ce0926d&amp;quot;
    });

&amp;lt;/script&amp;gt;


&lt;/code&gt;&lt;/pre&gt;

&lt;p&gt;You just need to update the last part:&lt;/p&gt;

&lt;pre&gt;&lt;code&gt;HubSpotPayPal.init({
    paypalEmail: &amp;quot;[Your PayPal business account]&amp;quot;,
    amount: &amp;quot;[Amount]&amp;quot;,
    productName: &amp;quot;[Name of your product or service]&amp;quot;,
    hubSpotPortalId: &amp;quot;[Your HubSpot portal Id]&amp;quot;,
    hubSpotFormId: &amp;quot;[Your HubSpot form Id]&amp;quot;
});

&lt;/code&gt;&lt;/pre&gt;

&lt;p&gt;Looking for complete payment solution for HubSpot?
Check &lt;a href=&#34;http://www.depositfix.com/&#34;&gt;DepositFix&lt;/a&gt;.&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>Freshdesk</title>
      <link>https://integrationagent.com/freshdesk</link>
      <pubDate>Thu, 12 Jan 2017 15:35:36 -0500</pubDate>
      
      <guid>https://integrationagent.com/freshdesk</guid>
      <description>&lt;script&gt;

    document.location = &#34;/&#34;;

&lt;/script&gt;
</description>
    </item>
    
    <item>
      <title>Email Checker</title>
      <link>https://integrationagent.com/emailchecker</link>
      <pubDate>Mon, 12 Dec 2016 15:35:36 -0500</pubDate>
      
      <guid>https://integrationagent.com/emailchecker</guid>
      <description>&lt;script src=&#34;//code.jquery.com/jquery-1.11.2.min.js&#34;&gt;&lt;/script&gt;
&lt;style&gt;        
    .checker_container input, button {
        padding: 7px;
        border-radius: 3px;
        font-size: 20px;
        border: 1px #aaa solid;
        margin-top: 15px;
    }

    .checker_container button {
        background-color: #336699;
        color: #fff;
        cursor: pointer;
        border: 0px;
    }

    #upload-file-form {
        background-color: #fafafa;
        border: 1px solid #ddd;
        border-radius: 3px;
        padding: 20px;
        max-width: 700px;
        width: 80%;
    }

    .inputfile {
        width: 0.1px;
        height: 0.1px;
        opacity: 0;
        overflow: hidden;
        position: absolute;
        z-index: -1;
    }

    .inputfile + label {
        color: #336699;
        display: inline-block;
    }

    .inputfile + label {
        cursor: pointer; /* &#34;hand&#34; cursor */
    }

    .description{
        padding-bottom: 20px;
        font-size: 16px;
        color: #777;
    }

    .email{
        width: 95%;
    }

    .cover-container{
        max-width: 700px;
        width: 80%;
        text-align: center;
    }

    .cover{
        width: 300px;
        border-radius: 3px;
        border: 1px solid #ccc;
    }

&lt;/style&gt;

&lt;div class=&#34;checker_container&#34;&gt;
    &lt;form id=&#34;upload-file-form&#34; method=&#34;POST&#34; enctype=&#34;multipart/form-data&#34; action=&#34;/uploadFile&#34;&gt;
        &lt;div class=&#34;description&#34;&gt;
            Sending emails to non-existent addresses causes big bounce rate, as a result your emails will go to spam more often. &lt;br/&gt;&lt;br/&gt;
            Upload a contact list in csv with a column &lt;b&gt;email&lt;/b&gt;, the email checker will verify all emails that exist and send you back a file with only valid records.
        &lt;/div&gt;
        &lt;div class=&#34;roww&#34;&gt;
            &lt;input id=&#34;upload-file-input&#34; class=&#34;inputfile&#34; type=&#34;file&#34; name=&#34;uploadfile&#34; required=&#34;required&#34;
                   accept=&#34;text/csv&#34;/&gt;
            &lt;label for=&#34;upload-file-input&#34;&gt;&lt;svg xmlns=&#34;http://www.w3.org/2000/svg&#34; width=&#34;20&#34; height=&#34;17&#34; viewBox=&#34;0 0 20 17&#34;&gt;&lt;path d=&#34;M10 0l-5.2 4.9h3.3v5.1h3.8v-5.1h3.3l-5.2-4.9zm9.3 11.5l-3.2-2.1h-2l3.4 2.6h-3.5c-.1 0-.2.1-.2.1l-.8 2.3h-6l-.8-2.2c-.1-.1-.1-.2-.2-.2h-3.6l3.4-2.6h-2l-3.2 2.1c-.4.3-.7 1-.6 1.5l.6 3.1c.1.5.7.9 1.2.9h16.3c.6 0 1.1-.4 1.3-.9l.6-3.1c.1-.5-.2-1.2-.7-1.5z&#34;&gt;&lt;/path&gt;&lt;/svg&gt; &lt;span&gt;Choose a file…&lt;/span&gt;&lt;/label&gt;
        &lt;/div&gt;
        &lt;div class=&#34;roww&#34;&gt;
            &lt;input id=&#34;email&#34; class=&#34;email&#34; type=&#34;email&#34; name=&#34;email&#34; required=&#34;required&#34; placeholder=&#34;Email to send filtered file&#34;/&gt;
        &lt;/div&gt;
        &lt;span id=&#34;upload-file-message&#34;&gt;&lt;/span&gt;
        &lt;button type=&#34;submit&#34; id=&#34;upload-file-btn&#34;&gt;Upload&lt;/button&gt;
    &lt;/form&gt;
    &lt;div id=&#34;message&#34;&gt;&lt;/div&gt;    
&lt;/div&gt;

&lt;div class=&#34;cover-container&#34;&gt;
    &lt;a href=&#34;https://www.youtube.com/watch?v=PO0Euev8D-0&#34; target=&#34;_blank&#34;&gt;&lt;h3&gt;Screencast Demo: How It Works&lt;/h3&gt;&lt;/a&gt;
    &lt;!--&lt;a href=&#34;https://www.youtube.com/watch?v=PO0Euev8D-0&#34;&gt;&lt;img class=&#34;cover&#34; src=&#34;https://integrationagent.com/img/emailchecker/email_checker_screen.png&#34; /&gt;&lt;/a&gt;--&gt;
&lt;/div&gt;

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</description>
    </item>
    
    <item>
      <title>Payment</title>
      <link>https://integrationagent.com/depositfix</link>
      <pubDate>Mon, 12 Dec 2016 15:35:36 -0500</pubDate>
      
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&lt;p&gt;&lt;link rel=&#34;stylesheet&#34; type=&#34;text/css&#34; href=&#34;https://depositfix.s3.amazonaws.com/style.css&#34;/&gt;
&lt;h3&gt;Setup fee of $300 + $50/m&lt;/h3&gt;
&lt;div id=&#34;df-card-container&#34;&gt;&lt;/div&gt;&lt;/p&gt;

&lt;script src=&#34;https://ajax.googleapis.com/ajax/libs/jquery/3.1.0/jquery.min.js&#34;&gt;&lt;/script&gt;
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</description>
    </item>
    
    <item>
      <title>About Integration Agent</title>
      <link>https://integrationagent.com/about</link>
      <pubDate>Wed, 12 Oct 2016 15:35:36 -0500</pubDate>
      
      <guid>https://integrationagent.com/about</guid>
      <description>&lt;div class=&#34;about-title&#34;&gt;
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        &lt;img src=&#34;https://integrationagent.com/img/testimonials/headshot.png&#34; /&gt;
    &lt;/figure&gt;
&lt;/div&gt;

&lt;p&gt;Integration Agent was founded by Denis Lunev in beautiful Chicago, IL.&lt;/p&gt;

&lt;p&gt;Denis has been developing software for more than 9 years for a variety of companies, including fast growing startups as well as large enterprise corporations.&lt;/p&gt;

&lt;p&gt;He started Integration Agent to help businesses to supercharge marketing and sales processes through the power of software.&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>Services</title>
      <link>https://integrationagent.com/services</link>
      <pubDate>Wed, 12 Oct 2016 15:35:36 -0500</pubDate>
      
      <guid>https://integrationagent.com/services</guid>
      <description>&lt;div&gt;
    &lt;h3&gt;Enterprise Web Applications&lt;/h3&gt;
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        &lt;p class=&#34;strong_points--item_text_services&#34;&gt;
            We have solid skills and deep expertise in building enterprise solutions of various complexity levels. Our experience in BPM, ERP, CRM and BiG Data allows us to provide our customers with the best-practice custom solutions.
        &lt;/p&gt;
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&lt;/div&gt;

&lt;div&gt;
    &lt;h3&gt;SAAS&lt;/h3&gt;
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            We&#39;ve created a SaaS platform that allows us to build SaaS very fast. Standard features include user and plan management, payment, analytics and support tools integrations.
        &lt;/p&gt;
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&lt;/div&gt;

&lt;div&gt;
    &lt;h3&gt;System Integrations&lt;/h3&gt;
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        &lt;p class=&#34;strong_points--item_text_services&#34;&gt;
            Our team can help you connect multiple systems via API, migrate from one service to another or transform your data (deduplication, clean up, enrichment).
        &lt;/p&gt;
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&lt;/div&gt;
</description>
    </item>
    
    <item>
      <title>How To Validate Your SaaS idea</title>
      <link>https://integrationagent.com/validate-your-saas-idea/</link>
      <pubDate>Tue, 20 Sep 2016 00:00:00 +0000</pubDate>
      
      <guid>https://integrationagent.com/validate-your-saas-idea/</guid>
      <description>

&lt;div class=&#34;cta&#34;&gt;
	SaaS Marketing Essentials Masterclass Giveaway

		&lt;a href=&#39;http://www.idea2saas.com/giveaway?ref=intagent&#39;&gt;
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&lt;p&gt;Just imagine going through all the trouble of researching and coming up with a SaaS idea — because you think people would want it — only for it to flop. It’s quite disheartening to spend an inordinate amount of time conceptualizing, designing and creating a product idea only to find out that your efforts have been futile.&lt;/p&gt;

&lt;p&gt;This blog will walk you through all the steps that you need to validate your next big SaaS idea. Hopefully, you can prevent all those unnecessary costs and despairs of flopping product ideas. Are you ready?&lt;/p&gt;

&lt;h2 id=&#34;saas-idea-validation-overview&#34;&gt;SaaS Idea Validation Overview&lt;/h2&gt;

&lt;p&gt;The process of validating your SaaS idea shouldn’t be complicated. There are five crucial stages in the product idea validation process. These are:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Stage 1: Understanding the market&lt;/li&gt;
&lt;li&gt;Stage 2: Understanding potential customers/clients&lt;/li&gt;
&lt;li&gt;Stage 3: Designing communication strategy for potential customers&lt;/li&gt;
&lt;li&gt;Stage 4: Test-closing the prospects&lt;/li&gt;
&lt;li&gt;Stage 5: Minimum viable product validation&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Ideally, the core philosophy in validating a product idea is to develop something that people want to use. It’s pointless to spend an inordinate amount of time developing a product that will be rejected by people. Of course, any product idea validation process should start with market validation moving all the way to the minimum product validation.&lt;/p&gt;

&lt;h2 id=&#34;1-understanding-the-market&#34;&gt;1. Understanding the market&lt;/h2&gt;

&lt;p&gt;The main objective of this stage is to develop a product that satisfies a “hungry” market. When people are starved, that’s a problem that requires a solution. When people feel disconnected from one another, then that’s a problem that requires a solution. You should think critically about any market problem and attempt to solve it.
You’ll always find a ton of problems that users are facing. The more pressing the problem, the more likely users will be willing to spend money to solve that problem. Each type of industry — ranging from health to hospitality to education — has its own problems that require solutions. Your goal in this first stage is to find “hungry” people — which is your market.
You may ask yourself, “How can I understand the market?”
The answer is simple: By using a variety of tools such as keyword research, Amazon search engine and deep-dive survey, you can determine what problems the customers are facing.&lt;/p&gt;

&lt;h2 id=&#34;2-understanding-the-potential-customers&#34;&gt;2. Understanding the potential customers&lt;/h2&gt;

&lt;p&gt;After discovering what the market wants, go out and meet the potential customers to obtain feedback on your likely product. The main advantage of using this approach is that you’ll be getting feedback by seeing for yourself the kind of problems your customers are facing. It’s vital that you get a first-hand sense of the kind of operations that your potential customers are involved in.
It is difficult to conduct this on a large scale. However, the quality of replies and insights that you’ll get from the pool of potential consumers will be powerful enough to get you started. You can start by interviewing a smaller number (say ten) of people using face-to-face or phone interview techniques. The goal of interviewing your potential customers should be to understand their future needs with regard to software requirements.&lt;/p&gt;

&lt;h2 id=&#34;3-design-a-communication-strategy-with-potential-customers&#34;&gt;3. Design a communication strategy with potential customers&lt;/h2&gt;

&lt;p&gt;The next stage in the SaaS idea validation process is the developing a communication strategy with customers. You may miss out on many visual clues about their business requirements after interacting with them for the first time. Therefore, you should plan to have regular communications with them to iron out emerging issues that you want your product to solve. You can call them directly or use e-mail as a platform to interact with your customers.&lt;/p&gt;

&lt;h2 id=&#34;4-test-closing-the-prospects&#34;&gt;4. Test-closing the prospects&lt;/h2&gt;

&lt;p&gt;The mere fact that lots of people have told you that your SaaS idea is great isn’t enough for you to go all out and spend to actualize that product. Some of these people may be your friends who just want to encourage you. There’s a big difference when they say they will buy your product and the actual buying.
So, how do you separate facts from fiction?
Listen very carefully and watch out for any red flags to make sure you get a specific answer. That’s the only way you’ll tell that your SaaS idea will be adopted. This is what test-closing is all about.&lt;/p&gt;

&lt;h2 id=&#34;5-minimum-viable-product-validation-mvp&#34;&gt;5. Minimum viable product validation (MVP)&lt;/h2&gt;

&lt;p&gt;The main aim of MVP validation is to approve or disapprove your product idea. Many SaaS companies that fall in the B2B category allow free trials or demonstration of their products. You can apply these tactics and get testimonials in exchange. The testimonials can help you to improve on the product idea.&lt;/p&gt;

&lt;p&gt;You don&amp;rsquo;t have to hire a bunch of people just to build MVP, you can seek help from &lt;a href=&#34;http://idea2saas.com&#34;&gt;companies&lt;/a&gt; that specialize in SaaS MVP development.&lt;/p&gt;

&lt;h2 id=&#34;final-thoughts&#34;&gt;Final thoughts&lt;/h2&gt;

&lt;p&gt;SaaS idea validation is critical to the successful actualization of your business ideas. When executed correctly, it can be your competitive advantage. On the contrary, if your product idea hasn’t undergone validation, then the creative skill that you have in you can be killed. How will you validate your next SaaS idea? Good luck.&lt;/p&gt;

&lt;p&gt;&lt;div class=&#34;cta&#34;&gt;
	SaaS Marketing Essentials Masterclass Giveaway

		&lt;a href=&#39;http://www.idea2saas.com/giveaway?ref=intagent&#39;&gt;
			&lt;button class=&#34;button&#34; href=&#34;https://integrationagent.com/&#34;&gt;Enter To Win&lt;/button&gt;
		&lt;/a&gt;
&lt;/div&gt;
&lt;br/&gt;
&lt;br/&gt;&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>How To Validate Your SaaS idea</title>
      <link>https://integrationagent.com/</link>
      <pubDate>Tue, 20 Sep 2016 00:00:00 +0000</pubDate>
      
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                                                    We&#39;ve created a SaaS platform that allows us to build SaaS very fast. Standard features include user and plan management, payment, analytics and support tools integrations.
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                                                    Our team can help you connect multiple systems via API, migrate from one service to another or transform your data (deduplication, clean up, enrichment).
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                    &amp;lt;h2 class=&amp;quot;section--title&amp;quot;&amp;gt;TESTIMONIALS&amp;lt;/h2&amp;gt;
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                        Hear what our clients have to say &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
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                    &amp;lt;div class=&amp;quot;testimonials&amp;quot;&amp;gt;
                        &amp;lt;div class=&amp;quot;testimonials--list&amp;quot;&amp;gt;
                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/aitac.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        We worked with Denis from Integration Agent in order to improve our customer support portal hosted on Freshdesk.
                                        Denis was quick to understand what we wanted to do and executed it in a timely manner.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        Denis reacted quickly and efficiently when we requested changes.
                                        The communication with Denis was very easy, no need for pages long specification.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        Highly recommended!
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Marc Journeux&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://aitac.nl/&amp;quot;&amp;gt;President, Aitac&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
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                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/michael.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        Denis with Integration Agent developed a Salesforce.com Performance Calculator tool for our microturbine electric generator products.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        Denis was very professional and communicated clearly with us to finalize requirements and work through complex engineering calculations together.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        The Performance Calculator tool has made our distributors more independent, and has helped our distributors close more sales over the past year.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        Thanks Integration Agent for the excellent work!
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Michael Hamilton&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://www.capstoneturbine.com/&amp;quot;&amp;gt;Applications Engineer, Capstone Turbine Corporation&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/anne.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        Denis of Integration Agent provided a cost-effective way for us to move data from a difficult-to-export system into HubSpot. We required a number of sample imports and testing of the data migration along the way. Denis was patient and thorough.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Anne Lehan&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://www.fdaimports.com/&amp;quot;&amp;gt;Marketing Director at FDAImports.com, LLC&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/September.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        Working with Denis of Integration Agent was extremely refreshing. Excellent communicator and goes beyond an expectation we had. Extremely happy with our results and the new relationship.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;September Dohrmann&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://ceospaceinternational.com/&amp;quot;&amp;gt;Marketing Director at FDAImports.com, LLC&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/CBWhittemore.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        Denis developed an elegant, clean and user-friendly solution in HubSpot for an event registration module that not only integrates with HubSpot forms, but also with PayPal for payment. He was a delight to work with, responding quickly to feedback and ready with clear instructions.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        I highly recommend Denis with Integration Agent, and look forward to working with him again.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Christine B. Whittemore&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;https://www.simplemarketingnow.com/&amp;quot;&amp;gt;Chief Simplifier at Simple Marketing Now LLC &amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/trent.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        Denis helped us create a workflow between Salesforce and HubSpot that wasn&#39;t present in the standard integration that exists between the two platforms.
                                        Without too much explanation he easily understood what we were trying to accomplish, and was able to execute the project on time.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        I really liked that he seems to be up to speed on a lot of the newer functionality within Salesforce and was able to utilize some of these new tools (Process Builder) to reduce the number of hours needed. I would definitely recommend Denis with Integration Agent for any integration projects you might need some custom development on.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Trent Boorman&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://sasb.org/&amp;quot;&amp;gt;Systems Analyst at SASB&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/kevin.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        We’ve been fortunate finding Denis with Integration Agent and having us do HubSpot integration for us. His work has been key to getting a range of features and capabilities in place on our website. In addition, his expert counsel and quick work has been a Godsend.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Kevin Shayne&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://www.caddedge.com/&amp;quot;&amp;gt;Director of Marketing at CADD Edge&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/laureen.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        Denis from Integration Agent was a great find! He had the skills to handle our Hubspot to Freshdesk integration out of the box so there was no cost for him to learn about either platform.
                                        We met and discussed deliverables and they were done a week later. When minor changes were requested he handled it quickly.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        He was available to bounce ideas off of regarding other integrations which we proceeded with and had the same speedy results.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        My team is very happy with how much more connected our platforms feel and how it allows them to be more productive. I whole heartedly recommend Denis and Integration Agent.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Laureen Jandroep&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://cco.us/&amp;quot;&amp;gt;CEO of Certification Coaching&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/lucy.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        We hired Denis to support us to integrate Xero to our new CRM System. Denis did a fantastic job. We agreed on a time frame for the work to be completed. Denis completed before the deadline. He was very helpful through out the process.
                                        &amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;
                                        I would highly recommend Denis with Integration Agent he is professional and reliable.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Lucy Doig&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://www.signloop.co.uk/&amp;quot;&amp;gt;CEO at Sign Loop Interpreting Services&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                            &amp;lt;div class=&amp;quot;testimonials--item&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image&amp;quot;&amp;gt;
                                    &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/img/testimonials/CL-headshot.png&amp;quot; alt=&amp;quot;&amp;quot; /&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;testimonials--item_content&amp;quot;&amp;gt;
                                    &amp;lt;p class=&amp;quot;testimonials--item_text&amp;quot;&amp;gt;
                                        The work Integration Agent has done goes beyond what I hoped would be possible to accomplish! I&#39;d recommend the company without hesitation.
                                    &amp;lt;/p&amp;gt;
                                    &amp;lt;dl class=&amp;quot;testimonials--item_author&amp;quot;&amp;gt;
                                        &amp;lt;dt&amp;gt;Chad Lawie&amp;lt;/dt&amp;gt;
                                        &amp;lt;dd&amp;gt;&amp;lt;a href=&amp;quot;http://longerdays.com/&amp;quot;&amp;gt;CEO at Longer Days&amp;lt;/a&amp;gt;&amp;lt;/dd&amp;gt;
                                    &amp;lt;/dl&amp;gt;
                                &amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;

                        &amp;lt;/div&amp;gt;
                    &amp;lt;/div&amp;gt;
                &amp;lt;/div&amp;gt;
            &amp;lt;/div&amp;gt;
        &amp;lt;/section&amp;gt;
        &amp;lt;!-- /TESTIMONIALS --&amp;gt;

        &amp;lt;!--Technologies--&amp;gt;
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                        &amp;lt;h2 class=&amp;quot;section--title&amp;quot;&amp;gt;Technologies&amp;lt;/h2&amp;gt;
                        &amp;lt;p class=&amp;quot;section--description&amp;quot;&amp;gt;
                            We have experience with Java technology that ranges from rapid MVP development for startups, products for e-commerce to complex big data enterprise solutions.
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                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Bootstrap 3&amp;lt;/div&amp;gt;
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                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/angular.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Angular JS&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/knockout.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Knockout&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/jquery.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;jQuery&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                        &amp;lt;/div&amp;gt;

                        &amp;lt;div class=&amp;quot;row&amp;quot;&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/docker.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Docker&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/jenkins.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Jenkins&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/maven.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Maven&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/aws.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;AWS&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/elastic.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;ELK&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                            &amp;lt;div class=&amp;quot;col-lg-2 col-lg-offset-0 col-md-offset-0 col-sm-offset-0 col-md-4 col-sm-4 col col-xs-10 col-xs-offset-2&amp;quot;&amp;gt;
                                &amp;lt;figure class=&amp;quot;testimonials--item_image tech&amp;quot;&amp;gt;
                                        &amp;lt;img src=&amp;quot;{{ .Site.BaseURL }}/assets/images/design/jfrog.png&amp;quot;/&amp;gt;
                                &amp;lt;/figure&amp;gt;
                                &amp;lt;div class=&amp;quot;tech-text&amp;quot;&amp;gt;Artifactory&amp;lt;/div&amp;gt;
                            &amp;lt;/div&amp;gt;
                        &amp;lt;/div&amp;gt;


                    &amp;lt;/div&amp;gt;
                &amp;lt;/div&amp;gt;
            &amp;lt;/section&amp;gt;
        &amp;lt;!--/Technologies--&amp;gt;

        &amp;lt;!-- trial_banner --&amp;gt;
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            &amp;lt;div class=&amp;quot;section--inner container&amp;quot;&amp;gt;
                &amp;lt;div class=&amp;quot;trial_banner--icon&amp;quot;&amp;gt;&amp;lt;i class=&amp;quot;bi_sport-badge&amp;quot; style=&amp;quot;color: #a16bb8;&amp;quot;&amp;gt;&amp;lt;/i&amp;gt;&amp;lt;/div&amp;gt;
                &amp;lt;header class=&amp;quot;section--header&amp;quot;&amp;gt;
                    &amp;lt;h2 class=&amp;quot;section--title trial_banner--title&amp;quot;&amp;gt;GROW YOUR BUSINESS!&amp;lt;/h2&amp;gt;
                    &amp;lt;p class=&amp;quot;section--description trial_banner--description&amp;quot;&amp;gt;
                        Proin quis lectus et mauris commodo blandit. Morbi rutrum libero eget nibh facilisis sollicitudin.
                    &amp;lt;/p&amp;gt;
                &amp;lt;/header&amp;gt;
                &amp;lt;footer class=&amp;quot;trial_banner--footer&amp;quot;&amp;gt;
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        &amp;lt;!-- /trial_banner --&amp;gt;
        &amp;lt;section class=&amp;quot;footer_contacts&amp;quot; style=&amp;quot;background: #2a93de;&amp;quot;&amp;gt;
            &amp;lt;div class=&amp;quot;section--inner container&amp;quot;&amp;gt;
                &amp;lt;div class=&amp;quot;row&amp;quot;&amp;gt;
                    &amp;lt;div class=&amp;quot;col-sm-4&amp;quot;&amp;gt;
                        &amp;lt;div class=&amp;quot;footer_contacts--item&amp;quot;&amp;gt;
                            &amp;lt;div class=&amp;quot;footer_contacts--item_wrap&amp;quot;&amp;gt;
                                &amp;lt;p class=&amp;quot;footer_contacts--item_text&amp;quot;&amp;gt;
                                    &amp;lt;b&amp;gt;
                                        &amp;lt;i class=&amp;quot;bi_com-phone&amp;quot;&amp;gt;&amp;lt;/i&amp;gt;
                                        0 (855) 233-5385
                                    &amp;lt;/b&amp;gt;
                                    Monday - Friday, 8am - 7pm
                                &amp;lt;/p&amp;gt;
                            &amp;lt;/div&amp;gt;
                        &amp;lt;/div&amp;gt;
                    &amp;lt;/div&amp;gt;
                    &amp;lt;div class=&amp;quot;col-sm-4&amp;quot;&amp;gt;
                        &amp;lt;div class=&amp;quot;footer_contacts--item&amp;quot;&amp;gt;
                            &amp;lt;div class=&amp;quot;footer_contacts--item_wrap -center&amp;quot;&amp;gt;
                                &amp;lt;p class=&amp;quot;footer_contacts--item_text&amp;quot;&amp;gt;
                                    &amp;lt;b&amp;gt;
                                        &amp;lt;i class=&amp;quot;bi_com-email&amp;quot;&amp;gt;&amp;lt;/i&amp;gt;
                                        info@seocompany.com
                                    &amp;lt;/b&amp;gt;
                                    Drop us a line anytime!
                                &amp;lt;/p&amp;gt;
                            &amp;lt;/div&amp;gt;
                        &amp;lt;/div&amp;gt;
                    &amp;lt;/div&amp;gt;
                    &amp;lt;div class=&amp;quot;col-sm-4&amp;quot;&amp;gt;
                        &amp;lt;div class=&amp;quot;footer_contacts--item&amp;quot;&amp;gt;
                            &amp;lt;div class=&amp;quot;footer_contacts--item_wrap -right&amp;quot;&amp;gt;
                                &amp;lt;p class=&amp;quot;footer_contacts--item_text&amp;quot;&amp;gt;
                                    &amp;lt;b&amp;gt;
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                                        Request a quote
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                                    Get all the information
                                &amp;lt;/p&amp;gt;
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                    &amp;lt;/div&amp;gt;
                &amp;lt;/div&amp;gt;
            &amp;lt;/div&amp;gt;
        &amp;lt;/section&amp;gt;
    &amp;lt;/div&amp;gt;
&amp;lt;/div&amp;gt;
&lt;/code&gt;&lt;/pre&gt;

&lt;p&gt;&lt;/div&gt;&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>Why You Need SSL to Accept Payments and How to Setup SSL Certificate on HubSpot Website</title>
      <link>https://integrationagent.com/setup-ssl</link>
      <pubDate>Fri, 05 Aug 2016 06:24:47 -0500</pubDate>
      
      <guid>https://integrationagent.com/setup-ssl</guid>
      <description>

&lt;p&gt;What makes a great online store? It used to be that mobile optimization,
great content, and responsiveness alone were enough.&lt;/p&gt;

&lt;p&gt;Well, part of the process that you must accomplish when developing an
online store is determining how to secure online experiences of your
customers. If you’re new to online stores, you might get confused on SSL
certificates as a primary component of the web security process. You may
have tons of queries such as: what it is, how it works and more
important, how to set it up on your HubSpot website.&lt;/p&gt;

&lt;p&gt;In this article we break it down for you so that you
understand what SSL is, why you need it on your website and how to set
it up on your online store. Let’s get started.&lt;/p&gt;

&lt;h2 id=&#34;what-is-ssl&#34;&gt;What is SSL?&lt;/h2&gt;

&lt;p&gt;SSL is an acronym for Secure Sockets Layer. In some instances, it’s
called the TSL (Transport Security Layer). SSL is simply a protocol that
encrypts transactions between a client application (a browser) and the
online store server. Simply put: SSL protects the sensitive information
such as credit card details—by making them private and confidential—from
being stolen by malicious users over the internet.&lt;/p&gt;

&lt;p&gt;SSL uses an encryption algorithm that ensures that each message being
exchanged on the web passes integrity test before being transmitted. If
the integrity test fails—due to corruption or an unexpected alteration
by malicious users—then such a transaction doesn’t proceed to successful
conclusion.&lt;/p&gt;

&lt;p&gt;For you to enhance the security of online transactions, you should
obtain an SSL certificate that’s relevant for that domain. The
certificate will apply the encryption algorithms for all the
transactions that take place between customers and your online store.&lt;/p&gt;

&lt;p&gt;SSL is visible to users in several ways in the website address bar:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;A lock icon in the browser bar&lt;/li&gt;
&lt;li&gt;The website address starting with https://
&lt;br/&gt;
&lt;img src=&#34;https://integrationagent.com/img/why-ssl/ssl_icon.png&#34;/&gt;
&lt;br/&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 id=&#34;why-is-ssl-certificate-vital-for-accepting-payments&#34;&gt;Why is SSL certificate vital for accepting payments?&lt;/h2&gt;

&lt;p&gt;As online mercantile, it’s your primary responsibility to ensure that
the information being exchanged over your online store—which you collect
from your customers—is protected at all costs. Here are reasons why you
should protect your customer’s sensitive information such as credit card
and personal information:&lt;/p&gt;

&lt;h3 id=&#34;1-confidential-transactions&#34;&gt;1. Confidential Transactions&lt;/h3&gt;

&lt;p&gt;The primary objective of any SSL is to transmit sensitive information
with an encrypted connection. Your customers must be assured that their
private data such as usernames, passwords and credit card numbers are
not revealed to malicious attackers while they are making online
payments.&lt;/p&gt;

&lt;h3 id=&#34;2-customer-s-trust&#34;&gt;2. Customer’s Trust&lt;/h3&gt;

&lt;p&gt;The majority of online shoppers are very choosy when it comes making
online payments. Therefore, it’s your duty to convince them their
privacy is guaranteed so that they trust your business and your
products. An SSL enabled online store improves customer’s trust to your
business.&lt;/p&gt;

&lt;h2 id=&#34;how-to-set-up-an-ssl-certificate-on-a-hubspot-website&#34;&gt;How to set up an SSL certificate on a HubSpot website&lt;/h2&gt;

&lt;p&gt;You have 4 options here:&lt;/p&gt;

&lt;h3 id=&#34;1-buy-ssl-add-on-from-hubspot&#34;&gt;1. Buy SSL add-on from HubSpot&lt;/h3&gt;

&lt;p&gt;The pricing range is $100-$600 per month. &lt;br/&gt;
&lt;a href=&#34;http://www.hubspot.com/products/website/ssl&#34;&gt;&lt;img src=&#34;https://integrationagent.com/img/why-ssl/hubspot_ssl.png&#34;/&gt;&lt;/a&gt;
&lt;br /&gt;&lt;/p&gt;

&lt;h3 id=&#34;2-install-certificate-on-your-server&#34;&gt;2. Install certificate on your server&lt;/h3&gt;

&lt;p&gt;If you host your website not on HubSpot, but for example Wordpress on your own server, then you can buy a certificate from any major certificate authorities or get a free one from &lt;a href=&#34;https://letsencrypt.org/&#34;&gt;Let&amp;rsquo;s Encrypt&lt;/a&gt;.
Then, you&amp;rsquo;d need to install it on your server, the installation process depends on your web server.&lt;/p&gt;

&lt;h3 id=&#34;3-flexible-ssl-from-cloudflare&#34;&gt;3. Flexible SSL from CloudFlare&lt;/h3&gt;

&lt;p&gt;To use this option you&amp;rsquo;ll need to move your domain to &lt;a href=&#34;https://www.cloudflare.com/&#34;&gt;CloudFlare&lt;/a&gt; and activate &lt;a href=&#34;https://www.cloudflare.com/ssl/&#34;&gt;Flexible SSL&lt;/a&gt;.
It doesn&amp;rsquo;t involve buying and installing SSL certificate, but your visitors will still see the SSL icon and https:// in the address bar.
Downside of this method is that it encrypts connection only between your site visitors and CloudFlare, but not from CloudFlare and your server.&lt;/p&gt;

&lt;h3 id=&#34;4-depositfix-with-encrypted-subdomain&#34;&gt;4. DepositFix with encrypted subdomain&lt;/h3&gt;

&lt;p&gt;&lt;a href=&#34;http://depositfix.com&#34;&gt;DepositFix&lt;/a&gt; is a shopping cart created especially for HubSpot. You can get a free subdomain on your domain (e.g. payment.yourdomain.com) for payment form.
It&amp;rsquo;s still your domain, so buyers can be sure they pay to the right company plus you get fully 128-bit encrypted connection between browser and server.&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>HubSpot’s Analytic Tools That You Should Be Using besides the Google Analytics</title>
      <link>https://integrationagent.com/blog/2016-07-30-analytics/</link>
      <pubDate>Sat, 30 Jul 2016 06:23:26 -0500</pubDate>
      
      <guid>https://integrationagent.com/blog/2016-07-30-analytics/</guid>
      <description>

&lt;p&gt;It’s no secret that the biggest challenge facing digital marketers today
is measuring how effective their marketing strategies is. While the role
of digital marketing in an enterprise can’t be overemphasized, it’s
important to evaluate the effectiveness of a marketing campaign.&lt;/p&gt;

&lt;p&gt;If you’re reading this blog, I’m certain that you may be confused
between going out for web analytics or marketing analytics. Before you
begin evaluating the effectiveness of your marketing campaign it’s vital
to distinguish between web and marketing analytics. So, what’s the
difference?&lt;/p&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/2016-07-30-analytics/image1.png&#34; class=&#34;blog-image&#34; /&gt;&lt;/p&gt;

&lt;p&gt;Well, web analytics—what’s commonly known as Google analytics—measures
web metrics such as traffic, the bounce rate, page load times and unique
visitors. It provides you with insights on how prospects use your
website, how they get there, and measures that you can take to make them
visit again.&lt;/p&gt;

&lt;p&gt;Besides, web analytics can also inform you which areas of your website
are performing well, and what you can do to improve them. These measures
are important for search rankings. If you want your website to rank
higher on Google (and any search engine) then you must ensure that your
website is not only responsive but also secure.&lt;/p&gt;

&lt;h2 id=&#34;what-about-marketing-analytics&#34;&gt;What about marketing analytics?&lt;/h2&gt;

&lt;p&gt;Marketing analytics deals with measuring metrics such as visitor
traffic, the number of leads, and sales that come about as a result of a
digital marketing campaign. Put simply, marketing analytics are people
driven which features the prospects, leads, and customers while web
analytics deals with the responsiveness of the website.&lt;/p&gt;

&lt;p&gt;I know you’re thinking, “Between web analytics and marketing analytics,
which one comes first?”&lt;/p&gt;

&lt;p&gt;That’s a tough question. However, both analytics are essential for your
website. Your website or blog won’t promote your bottom line if there
are no visitors or prospects. Therefore, the first strategy that you
should craft is search engine optimization. Measuring the readiness of
your website with regard to search engine optimization is what web
analytics is about.&lt;/p&gt;

&lt;p&gt;On the other hand, you want to know how many prospects have visited your
website and how many have converted to leads and customers. This is a
critical component for measuring the success of your marketing campaign.&lt;/p&gt;

&lt;p&gt;Truth be told—majority of marketers have concentrated on web analytics
as opposed to marketing analytics. Here’s a fact, even if you spend so
many hours going through the data using Google analytic tools, you’ll
never comprehend the success of your marketing efforts unless you
embrace marketing analytics.&lt;/p&gt;

&lt;p&gt;Here’s is how HubSpot’s marketing analytics can help you promote your
bottom line:&lt;/p&gt;

&lt;h3 id=&#34;1-you-ll-integrate-your-marketing-efforts-across-multiple-channels&#34;&gt;#1: You’ll integrate your marketing efforts across multiple channels&lt;/h3&gt;

&lt;p&gt;If you’re looking out for a solid analytic system that can help you
integrate several channels, then look no further than HubSpot’s
marketing analytics. With HubSpot’s marketing analytic tools, you’ll be
in a position to determine how each individual channel—such as social
media, email marketing, and blogging—are performing. If you want to find
out which channel is generating more leads, then the HubSpot’s marketing
analytics tools will give you that report.&lt;/p&gt;

&lt;h3 id=&#34;2-it-s-people-focused&#34;&gt;#2: It’s people-focused&lt;/h3&gt;

&lt;p&gt;While web analytics focusses on page view reports to determine the
responsiveness of the website, marketing analytics is people-focused. If
you’re interested in knowing how a particular prospect came to find out
about your website, then HubSpot’s marketing analytics can tell you all
this and much more. As a matter of fact, marketing analytics provides
you with very powerful intelligence to grow your business.&lt;/p&gt;

&lt;h3 id=&#34;3-it-measures-sales&#34;&gt;#3: It measures sales&lt;/h3&gt;

&lt;p&gt;Your website may be efficient in lead generation. But the question is
…&lt;strong&gt;&lt;em&gt;are the leads converting to customers and making money for your
business?&lt;/em&gt;&lt;/strong&gt; HubSpot marketing analytics can help you tell whether the
leads are converting into customers or not if you integrate it with
other sales channels.&lt;/p&gt;

&lt;p&gt;Knowing whether your individual marketing campaign initiatives are
contributing to the bottom line is a surefire way of finding which
channels you should focus on. If you find out that your blog is the one
which is effective or social media, then you’ll be in a position to
craft strategies that optimize such a channel.&lt;/p&gt;

&lt;h3 id=&#34;4-it-s-superior-in-lead-tracking&#34;&gt;#4: It’s superior in lead tracking&lt;/h3&gt;

&lt;p&gt;HubSpot’s COS marketing analytic tool provides superior lead tracking
when compared to Google analytics. This is because a marketer can
differentiate the traffic sources by segmenting them into locations
where they are coming from and their convenient geographical times for
accessing the content. This is essential in helping to further
understand buyer persona profiles.&lt;/p&gt;

&lt;p&gt;As a matter of fact, you can even track the activities of your prospects
when you the “Contacts” tools using their IP addresses. This makes the
HubSpot’s COS a superior tool from conversion rate point of view.&lt;/p&gt;

&lt;p&gt;Well, there you have it. In a nutshell, your blog needs to not only
embrace best practices that enhance its SEO capabilities but also
marketing analytics that measures how well prospects are converting to
leads and customers. That’s why HubSpot’s marketing analytics is
essential for your marketing efforts.&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>Differences between Payment Gateway and a Merchant Account</title>
      <link>https://integrationagent.com/payment-gateway-merchant-account</link>
      <pubDate>Fri, 15 Jul 2016 06:24:27 -0500</pubDate>
      
      <guid>https://integrationagent.com/payment-gateway-merchant-account</guid>
      <description>

&lt;p&gt;Virtually all businesses—from big-box retailers to Etsy merchants, from
trade show merchants to antique sellers—accept payments in the form of
credit cards. And here is the fact: more and more businesses are
accepting online payments in this fast-paced, ever-changing and complex
e-commerce industry.&lt;/p&gt;

&lt;p&gt;If you’re already accepting credit card payments from online sales, then
you must be at home with merchant accounts. However, if you’re a newbie
in e-commerce, then you must be grappling to learn about payment
gateways. So, what’s the difference between merchant accounts and
payment gateways?&lt;/p&gt;

&lt;h2 id=&#34;what-is-a-merchant-account&#34;&gt;What is a merchant account?&lt;/h2&gt;

&lt;p&gt;A merchant account is an online bank account that temporarily holds your
money once payment has been approved by a payment gateway. After a
successful payment, money will stay in your merchant account for a few
days (between 2 to 7 days) after which it will be transferred to your
real bank account.&lt;/p&gt;

&lt;p&gt;There are two main types of merchant accounts:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Dedicated Merchant Account&lt;/li&gt;
&lt;li&gt;Aggregate Merchant Account&lt;/li&gt;
&lt;/ul&gt;

&lt;h3 id=&#34;dedicated-merchant-account&#34;&gt;Dedicated Merchant Account&lt;/h3&gt;

&lt;p&gt;A dedicated Merchant Account provides you with total control over your
funds. For every transaction that’s conducted, the merchant account
provider deducts processing fees and the rest of the money is deposited
into your business account. You can set up your account with payment
gateway systems such as Authorize.Net, PayLeap, and Blue Pay Processing
LLC.&lt;/p&gt;

&lt;p&gt;Some of the actions that you can take while using a dedicated merchant
account are:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Debiting your account in case your customers make charge-back claims&lt;/li&gt;
&lt;li&gt;Correcting the errors in the transactions&lt;/li&gt;
&lt;li&gt;Taking necessary actions in case there’s an evidence of fraudulent activity&lt;/li&gt;
&lt;/ul&gt;

&lt;h3 id=&#34;aggregate-merchant-account&#34;&gt;Aggregate Merchant Account&lt;/h3&gt;

&lt;p&gt;In this type of account, the money that customers pay is pooled with
other companies. For you to open such an account, you must provide
details about your company and the type of products and services that
you’re dealing with. Since the amount of money in your account is pooled
with other companies, you don’t have exclusive control over the account.
In fact, you can’t negotiate the rates when using this account.&lt;/p&gt;

&lt;h2 id=&#34;what-about-a-payment-gateway&#34;&gt;What about a payment gateway?&lt;/h2&gt;

&lt;p&gt;A payment gateway is an e-commerce application system that permits
credit card payments for e-commerce transactions, online retailing and
traditional brick and mortar transactions. When customers are buying
goods and services from your online store, they fill out their credit
card details during the checkout process.&lt;/p&gt;

&lt;p&gt;Your online store will then send the credit card data that has been
entered during the checkout process to the payment gateway to authorize
the transaction and process the payment. During the processing, all the
payment gateway does is to verify whether the information customers have
submitted matches the data that’s available on the credit card. If they
match, then the payment is approved and money is then transferred from
the customer’s account to your merchant account.&lt;/p&gt;

&lt;p&gt;Some of the popular payment gateways—that don’t require merchant
accounts—include PayPal, Stripe and Braintree Payments.&lt;/p&gt;

&lt;p&gt;The main feature of these payment gateways is that you will not need to
change bank accounts. Or, perform anything special for you to get up
running with the payments processing. Furthermore, it’s easier to
integrate these systems with your online store.&lt;/p&gt;

&lt;p&gt;But still, there are downsides too. First, there are higher transaction
charges that you’ll incur when using these payment systems. Second,
virtually all modern payment gateways always send customers to off-sites
while making payments. This often reduces the conversion rates for some
stores.&lt;/p&gt;

&lt;h2 id=&#34;so-which-option-is-right-for-your-business&#34;&gt;So, which option is right for your business?&lt;/h2&gt;

&lt;p&gt;Merchant accounts have been with us for quite some time since the coming
on of credit cards. If you’re a retailer that sells primarily from the
brick and mortar stores, then setting up a merchant account can help you
increase your cash flows in the business.&lt;/p&gt;

&lt;p&gt;On the other hand, the payment gateways are ideal for e-businesses and
other mobile retailers. When you use this payment gateway, the retailers
can easily enter and approve their credit card details from their mobile
devices.&lt;/p&gt;

&lt;div class=&#34;cta&#34;&gt;
	Which payment gateway has the smallest fees?

		&lt;a href=&#39;http://www.depositfix.com/calc/&#39;&gt;
			&lt;button class=&#34;button&#34; href=&#34;https://integrationagent.com/&#34;&gt;Payment Gateways Fee Calculator&lt;/button&gt;
		&lt;/a&gt;
&lt;/div&gt;

&lt;h2 id=&#34;putting-it-together&#34;&gt;Putting it together&lt;/h2&gt;

&lt;p&gt;Adding a payment gateway system or a merchant account to your online
store is a critical part of enhancing your business bottom line. When
you’re ready to accept payments, you can compete favorably in today’s
fast-paced and ever-evolving business environment. I hope this post has
been helpful in your search for the differences between payment gateways
and merchant accounts.&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>5 HubSpot’s COS Best Tools that Can Power Your Social Media Strategies</title>
      <link>https://integrationagent.com/social-media-tools</link>
      <pubDate>Sat, 25 Jun 2016 07:20:34 -0500</pubDate>
      
      <guid>https://integrationagent.com/social-media-tools</guid>
      <description>

&lt;p&gt;Developing a website (and ultimately a blog) is the first step towards
reaching out to the majority of customers. However, expanding your
online capabilities to reach out to social media users can help you
promote your bottom line. It’s a fact that social media marketing has
revolutionized the whole of the marketing landscape.&lt;/p&gt;

&lt;p&gt;One way the social media platforms can promote your bottom line is by
helping you to interact with your customers. When you go through the
tweets and Facebook updates, you’ll be in a position to understand your
customer base—what’s commonly known as persona profile in digital
marketing. Once you understand your persona profile, you’ll be in a
position to craft strategies that address their needs.&lt;/p&gt;

&lt;p&gt;As a marketer, you should look out for the best tools that can help
power your social media marketing strategies. In “5 HubSpot’s COS Best
Tools that Can Power Your Social Media Strategies” we explore some of
the best marketing automation tools that can help power your social
media marketing strategies. Let’s dive in.&lt;/p&gt;

&lt;h2 id=&#34;hubspot-s-tools-for-enhanced-social-media-marketing&#34;&gt;HubSpot’s tools for enhanced social media marketing&lt;/h2&gt;

&lt;p&gt;Here are the best 5 tools that you can use on your HubSpot for enhanced
social media marketing:&lt;/p&gt;

&lt;h3 id=&#34;1-social-media-inbox&#34;&gt;#1: Social Media Inbox&lt;/h3&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/2016-06-26-hubspot-social/image1.png&#34; class=&#34;blog-image&#34; /&gt;&lt;/p&gt;

&lt;p&gt;If you share tons of content on social media platforms, remembering
login information for all your clients can be a herculean task. Instead
of logging in manually to each of your social media platforms (Facebook,
Twitter, Google + and Instagram), the HubSpot’s Social Inbox can help
you organize these accounts.&lt;/p&gt;

&lt;p&gt;The HubSpot’s Social Inbox is a powerful and intelligent social media
tool that connects to your entire contacts in the database and merges
them with social media interactions in your organization. When you use
this tool, you will be in a position to not only publish to all your
social media platform accounts, but you also monitor various
interactions with any customer in the database.&lt;/p&gt;

&lt;p&gt;Besides, you’ll also automate the process of setting up your social
Inbox which can send you alerts and other push notifications when one of
the leads mentions your competitor on social media platforms. With these
alerts, you may respond directly with a link to the blog article so that
you demonstrate that your organization can offer better services
compared to your opponent.&lt;/p&gt;

&lt;h3 id=&#34;2-social-monitoring&#34;&gt;#2: Social Monitoring&lt;/h3&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/2016-06-26-hubspot-social/image2.png&#34; class=&#34;blog-image&#34; /&gt;&lt;/p&gt;

&lt;p&gt;An effective digital marketing strategy is one that allows a marketer to
connect with customers at a personalized level. Remember, understanding
your buyer persona profile is key to crafting strategies that creates
products/services that address their needs. When you incorporate the
HubSpot’s Social media monitoring tool, you’ll be able to listen to
Twitter conversations that are relevant to the growth of your business.&lt;/p&gt;

&lt;p&gt;In essence, the Social Monitoring tool helps you to track all the
Twitter messages, follow all the contact lists, and respond to all your
social media updates. In fact, you can now create streams and interact
with all your prospects, leads and customers.&lt;/p&gt;

&lt;h3 id=&#34;3-social-media-publishing&#34;&gt;#3: Social Media Publishing&lt;/h3&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/2016-06-26-hubspot-social/image3.png&#34; class=&#34;blog-image&#34; /&gt;&lt;/p&gt;

&lt;p&gt;The HubSpot’s Social Publishing tool allows you to post to all the
social media accounts in your organization. Remember sharing the content
with your prospects, leads and customers is one way to generate traffic
on your blog or website. Therefore, any social media marketing strategy
must involve content sharing.&lt;/p&gt;

&lt;p&gt;With this tool, you can attach links to all your blog posts, images,
landing pages and other types of content. By attaching links to all the
content you’re creating, you can promote your social media content to
all your leads and customers.&lt;/p&gt;

&lt;h3 id=&#34;4-social-media-reporting&#34;&gt;#4: Social Media Reporting&lt;/h3&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/2016-06-26-hubspot-social/image4.png&#34; class=&#34;blog-image&#34; /&gt;&lt;/p&gt;

&lt;p&gt;You&amp;rsquo;ve scheduled and published your social media content. You’ve gone
ahead to engage with your social media followers. So, what next? You
need to evaluate the effectiveness of your marketing campaign. Social
media reporting can help your measure how your marketing efforts.&lt;/p&gt;

&lt;p&gt;For instance, you may want to compare the social media activities
between the current month and the previous month for different social
media platforms. Also, finding out which social media platform is
outperforming others. Fortunately, the HubSpot’s Social Media Reporting
can help you evaluate the effectiveness of your marketing efforts.&lt;/p&gt;

&lt;h3 id=&#34;5-social-media-settings&#34;&gt;#5: Social Media Settings&lt;/h3&gt;

&lt;p&gt;&lt;img src=&#34;https://integrationagent.com/img/2016-06-26-hubspot-social/image5.png&#34; class=&#34;blog-image&#34; /&gt;&lt;/p&gt;

&lt;p&gt;Different social media platforms require different publishing schedules.
For instance, Facebook may require fewer publications of the same
content on a given day compared to the Twitter. As a marketer, it’s
important to distinguish these publishing schedules. The HubSpot’s
Social Media Settings can help you manage all your social media accounts
and their different publishing schedules.&lt;/p&gt;

&lt;p&gt;Even before you start using your HubSpot’s social media tools; it’s
important that you connect all your social media channels to your
HubSpot COS. Since each social media platform will require different
interactions with HubSpot, it’s important that you set up your HubSpot
COS before starting to create and publish content.&lt;/p&gt;

&lt;h2 id=&#34;putting-it-all-together&#34;&gt;Putting it all together&lt;/h2&gt;

&lt;p&gt;A well-crafted digital marketing strategy must involve social media
marketing. Therefore finding the best tools that can help you manage
your social media content is vital to the success of your marketing
efforts. That’s why you need to incorporate HubSpot’s social media tools
such as Social Inbox, Publishing, Monitoring, Reporting and Settings to
attain your bottom line.&lt;/p&gt;
</description>
    </item>
    
    <item>
      <title>smartforms</title>
      <link>https://integrationagent.com/smartforms</link>
      <pubDate>Sun, 19 Jun 2016 08:51:32 -0500</pubDate>
      
      <guid>https://integrationagent.com/smartforms</guid>
      <description>&lt;iframe src=&#34;https://lp.integrationagent.com/smartforms&#34;&gt;&lt;/iframe&gt;
</description>
    </item>
    
    <item>
      <title>How to get HubSpot API key</title>
      <link>https://integrationagent.com/how-to-get-hubspot-api-key</link>
      <pubDate>Mon, 25 Jan 2016 00:00:00 +0000</pubDate>
      
      <guid>https://integrationagent.com/how-to-get-hubspot-api-key</guid>
      <description>&lt;p&gt;HubSpot API is required to get access to your HubSpot portal via API.&lt;/p&gt;

&lt;p&gt;To get it, go to &amp;#8220;Integrations&amp;#8221;:&lt;/p&gt;

&lt;p&gt;&lt;img class=&#34;alignnone&#34; src=&#34;https://intagent.s3.amazonaws.com/s/HubSpot_API_Key_Manager_2016-01-24_20-58-25.png&#34; alt=&#34;&#34; width=&#34;262&#34; height=&#34;178&#34; /&gt;&lt;/p&gt;

&lt;p&gt;Then, &amp;#8220;Get Your HubSpot API Key&amp;#8221;:&lt;/p&gt;

&lt;p&gt;&lt;img class=&#34;alignnone&#34; src=&#34;https://intagent.s3.amazonaws.com/s/Integrations_Home_2016-01-24_21-00-34.png&#34; alt=&#34;&#34; width=&#34;226&#34; height=&#34;352&#34; /&gt;&lt;/p&gt;

&lt;p&gt;On that you can view existing key or create a new one.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description>
    </item>
    
  </channel>
</rss>