diff --git a/app/controllers/api/brands_controller.rb b/app/controllers/api/brands_controller.rb
index aca23beb9..464cd0538 100644
--- a/app/controllers/api/brands_controller.rb
+++ b/app/controllers/api/brands_controller.rb
@@ -1,7 +1,7 @@
 class Api::BrandsController < ApplicationController
   def show
     expires_in 5.minutes, public: true
-    render json: brand.as_json(only: %i[name slug])
+    render json: brand.as_json(only: %i[name slug header_background_colour border_colour logo_alt_text logo_link copyright_holder])
   end
 
 private
diff --git a/app/controllers/brands_controller.rb b/app/controllers/brands_controller.rb
index 11272264f..3fa032207 100644
--- a/app/controllers/brands_controller.rb
+++ b/app/controllers/brands_controller.rb
@@ -51,10 +51,10 @@ def set_brand
   end
 
   def brand_params
-    params.require(:brand).permit(:name, :slug)
+    params.require(:brand).permit(:name, :slug, :header_background_colour, :border_colour, :logo_alt_text, :logo_link, :copyright_holder)
   end
 
   def update_brand_params
-    params.require(:brand).permit(:name)
+    params.require(:brand).permit(:name, :header_background_colour, :border_colour, :logo_alt_text, :logo_link, :copyright_holder)
   end
 end
diff --git a/app/models/brand.rb b/app/models/brand.rb
index e03751124..4454261da 100644
--- a/app/models/brand.rb
+++ b/app/models/brand.rb
@@ -3,4 +3,7 @@ class Brand < ApplicationRecord
 
   validates :slug, presence: true, uniqueness: true, format: { with: /\A[a-z0-9]+(?:-[a-z0-9]+)*\z/, allow_blank: true }
   validates :name, presence: true
+  validates :header_background_colour, :border_colour, presence: true, format: { with: /\A#[0-9a-f]{6}\z/, allow_blank: true }
+  validates :logo_link, presence: true, format: { with: %r{\Ahttps?://.*\z}, allow_blank: true }
+  validates :logo_alt_text, :copyright_holder, presence: true
 end
diff --git a/app/views/brands/edit.html.erb b/app/views/brands/edit.html.erb
index 42831ed6d..8d200e8cf 100644
--- a/app/views/brands/edit.html.erb
+++ b/app/views/brands/edit.html.erb
@@ -15,6 +15,16 @@
 
       <%= f.govuk_text_field :name, label: { size: 'm' } %>
 
+      <%= f.govuk_text_field :logo_alt_text, label: { size: 'm' } %>
+
+      <%= f.govuk_text_field :logo_link, label: { size: 'm' } %>
+
+      <%= f.govuk_text_field :header_background_colour, label: { size: 'm' }, width: 5 %>
+
+      <%= f.govuk_text_field :border_colour, label: { size: 'm' }, width: 5 %>
+
+      <%= f.govuk_text_field :copyright_holder, label: { size: 'm' } %>
+
       <%= f.govuk_submit t("save_and_continue") %>
     <% end %>
   </div>
diff --git a/app/views/brands/new.html.erb b/app/views/brands/new.html.erb
index 09e8af924..eca01f182 100644
--- a/app/views/brands/new.html.erb
+++ b/app/views/brands/new.html.erb
@@ -14,6 +14,16 @@
 
       <%= f.govuk_text_field :slug, label: { size: 'm' } %>
 
+      <%= f.govuk_text_field :logo_alt_text, label: { size: 'm' } %>
+
+      <%= f.govuk_text_field :logo_link, label: { size: 'm' } %>
+
+      <%= f.govuk_text_field :header_background_colour, label: { size: 'm' }, width: 5 %>
+
+      <%= f.govuk_text_field :border_colour, label: { size: 'm' }, width: 5 %>
+
+      <%= f.govuk_text_field :copyright_holder, label: { size: 'm' } %>
+
       <%= f.govuk_submit t("save_and_continue") %>
     <% end %>
   </div>
diff --git a/app/views/brands/show.html.erb b/app/views/brands/show.html.erb
index 9a53d4f79..dd9851523 100644
--- a/app/views/brands/show.html.erb
+++ b/app/views/brands/show.html.erb
@@ -11,6 +11,31 @@
         row.with_value { @brand.slug }
       end
 
+      summary_list.with_row do |row|
+        row.with_key { t('brands.show.summary.logo_alt_text') }
+        row.with_value { @brand.logo_alt_text }
+      end
+
+      summary_list.with_row do |row|
+        row.with_key { t('brands.show.summary.logo_link') }
+        row.with_value { @brand.logo_link }
+      end
+
+      summary_list.with_row do |row|
+        row.with_key { t('brands.show.summary.header_background_colour') }
+        row.with_value { @brand.header_background_colour }
+      end
+
+      summary_list.with_row do |row|
+        row.with_key { t('brands.show.summary.border_colour') }
+        row.with_value { @brand.border_colour }
+      end
+
+      summary_list.with_row do |row|
+        row.with_key { t('brands.show.summary.copyright_holder') }
+        row.with_value { @brand.copyright_holder }
+      end
+
       summary_list.with_row do |row|
         row.with_key { t('brands.show.summary.created_at') }
         row.with_value { l(@brand.created_at.to_date, format: :long) }
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 40cf3000b..17feead28 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -158,7 +158,23 @@ en:
       models:
         brand:
           attributes:
+            border_colour:
+              blank: Enter the header and footer border colour
+              invalid: 'Header and footer border colour must be a hex colour code, like #206c49'
+            copyright_holder:
+              blank: Enter the copyright holder
+            header_background_colour:
+              blank: Enter the header background colour
+              invalid: 'Header background colour must be a hex colour code, like #206c49'
+            logo_alt_text:
+              blank: Enter the logo alt text
+            logo_link:
+              blank: Enter the logo link
+              invalid: Enter the logo link in the correct format, starting with https://
+            name:
+              blank: Enter a brand name
             slug:
+              blank: Enter a slug
               invalid: Slug must only include lowercase letters a to z, numbers and hyphens
               taken: There is already a brand with this slug
         draft_question:
@@ -308,12 +324,17 @@ en:
       no_results: No brands found.
       table_caption: Brands
       table_headings:
-        name: Name
+        name: Brand name
         slug: Slug
     show:
       edit_brand: Edit this brand
       summary:
+        border_colour: Header and footer border colour
+        copyright_holder: Copyright holder
         created_at: Created
+        header_background_colour: Header background colour
+        logo_alt_text: Logo alt text
+        logo_link: Logo link
         slug: Slug
     success_messages:
       create: The brand has been created
@@ -991,6 +1012,13 @@ en:
     hint:
       account_name_input:
         name: You do not need to include a title or any middle names.
+      brand:
+        border_colour: 'Enter a hex colour code. For example, #206c49'
+        copyright_holder: Shown in the copyright notice in the form’s footer.
+        header_background_colour: 'Enter a hex colour code. For example, #206c49'
+        logo_alt_text: Describes the logo for people using screen readers. Usually the organisation’s name.
+        logo_link: The web address people go to when they select the logo. Usually the organisation’s website.
+        name: Used to identify the brand. Not shown to people filling in forms.
       forms_copy_input:
         name: The form name will be shown at the top of each page of the form. Use a name that describes what the form will help people to do. For example ‘Apply for a juggling licence’.
       page:
@@ -1058,6 +1086,13 @@ en:
       account_terms_of_use_input:
         agreed_options:
           '1': I agree to these terms
+      brand:
+        border_colour: Header and footer border colour
+        copyright_holder: Copyright holder
+        header_background_colour: Header background colour
+        logo_alt_text: Logo alt text
+        logo_link: Logo link
+        name: Brand name
       forms_batch_submissions_input:
         batch_frequencies_options:
           daily: Get a daily CSV of submissions
diff --git a/db/migrate/20260812141413_add_branding_attributes_to_brands.rb b/db/migrate/20260812141413_add_branding_attributes_to_brands.rb
new file mode 100644
index 000000000..cb141bc86
--- /dev/null
+++ b/db/migrate/20260812141413_add_branding_attributes_to_brands.rb
@@ -0,0 +1,11 @@
+class AddBrandingAttributesToBrands < ActiveRecord::Migration[8.1]
+  def change
+    change_table :brands, bulk: true do |t|
+      t.string :header_background_colour
+      t.string :border_colour
+      t.string :logo_alt_text
+      t.string :logo_link
+      t.string :copyright_holder
+    end
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index e63f53657..ff473944b 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,12 +10,17 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[8.1].define(version: 2026_08_11_140129) do
+ActiveRecord::Schema[8.1].define(version: 2026_08_12_141413) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_catalog.plpgsql"
 
   create_table "brands", force: :cascade do |t|
+    t.string "border_colour"
+    t.string "copyright_holder"
     t.datetime "created_at", null: false
+    t.string "header_background_colour"
+    t.string "logo_alt_text"
+    t.string "logo_link"
     t.string "name", null: false
     t.string "slug", null: false
     t.datetime "updated_at", null: false
diff --git a/db/seeds.rb b/db/seeds.rb
index a4a51dee8..4c7bed61e 100644
--- a/db/seeds.rb
+++ b/db/seeds.rb
@@ -7,8 +7,24 @@
 #   Character.create(name: "Luke", movie: movies.first)
 
 if (HostingEnvironment.local_development? || HostingEnvironment.review?) && Brand.none?
-  Brand.create!(slug: "cheshire-east", name: "Cheshire East Council")
-  Brand.create!(slug: "south-gloucestershire", name: "South Gloucestershire Council")
+  Brand.create!(
+    slug: "toadstool-town",
+    name: "Toadstool Town Council",
+    header_background_colour: "#ffffff",
+    border_colour: "#206c49",
+    logo_alt_text: "Toadstool Town Council",
+    logo_link: "https://www.toadstooltown.example.com",
+    copyright_holder: "Toadstool Town Council",
+  )
+  Brand.create!(
+    slug: "dragonfly-district",
+    name: "Dragonfly District Council",
+    header_background_colour: "#ffffff",
+    border_colour: "#4b0082",
+    logo_alt_text: "Dragonfly District Council",
+    logo_link: "https://www.dragonflydistrict.example.com",
+    copyright_holder: "Dragonfly District Council",
+  )
 end
 
 if (HostingEnvironment.local_development? || HostingEnvironment.review?) && User.none?
diff --git a/spec/factories/models/brands.rb b/spec/factories/models/brands.rb
index 4a57bd05a..fdcbbcb3b 100644
--- a/spec/factories/models/brands.rb
+++ b/spec/factories/models/brands.rb
@@ -2,5 +2,10 @@
   factory :brand do
     sequence(:slug) { |n| "brand-#{n}" }
     name { slug.titleize }
+    header_background_colour { "#ffffff" }
+    border_colour { "#206c49" }
+    logo_alt_text { name }
+    logo_link { "https://www.#{slug}.example.com" }
+    copyright_holder { name }
   end
 end
diff --git a/spec/models/brand_spec.rb b/spec/models/brand_spec.rb
index 51f0e359c..5026b2730 100644
--- a/spec/models/brand_spec.rb
+++ b/spec/models/brand_spec.rb
@@ -35,6 +35,48 @@
     expect(brand.errors).to be_of_kind(:slug, :taken)
   end
 
+  %i[header_background_colour border_colour logo_alt_text logo_link copyright_holder].each do |attribute|
+    it "is invalid without a #{attribute.to_s.humanize.downcase}" do
+      brand.public_send("#{attribute}=", nil)
+      expect(brand).to be_invalid
+      expect(brand.errors).to be_of_kind(attribute, :blank)
+    end
+  end
+
+  %i[header_background_colour border_colour].each do |attribute|
+    it "is invalid when the #{attribute.to_s.humanize.downcase} is not a lowercase 6-digit hex colour code" do
+      ["ffffff", "#FFFFFF", "#fff", "#gggggg", "white"].each do |colour|
+        brand.public_send("#{attribute}=", colour)
+        expect(brand).to be_invalid
+        expect(brand.errors).to be_of_kind(attribute, :invalid)
+      end
+    end
+
+    it "is valid when the #{attribute.to_s.humanize.downcase} is a lowercase 6-digit hex colour code" do
+      brand.public_send("#{attribute}=", "#0b0c0c")
+      expect(brand).to be_valid
+    end
+  end
+
+  it "is invalid when the logo link does not start with http:// or https://" do
+    ["www.example.com", "example.com", "ftp://example.com"].each do |url|
+      brand.logo_link = url
+      expect(brand).to be_invalid
+      expect(brand.errors).to be_of_kind(:logo_link, :invalid)
+    end
+  end
+
+  it "is invalid when the logo link contains more than one line" do
+    brand.logo_link = "https://www.example.com\nmalicious"
+    expect(brand).to be_invalid
+    expect(brand.errors).to be_of_kind(:logo_link, :invalid)
+  end
+
+  it "is valid when the logo link starts with https://" do
+    brand.logo_link = "https://www.example.com"
+    expect(brand).to be_valid
+  end
+
   it "is an error to insert a brand with an existing slug" do
     existing_brand = create(:brand)
 
diff --git a/spec/requests/api/brands_controller_spec.rb b/spec/requests/api/brands_controller_spec.rb
index d49db49f8..0d58c6804 100644
--- a/spec/requests/api/brands_controller_spec.rb
+++ b/spec/requests/api/brands_controller_spec.rb
@@ -5,7 +5,16 @@
 
   describe "#show" do
     context "when the brand exists" do
-      let(:brand) { create :brand, name: "Golden Zephyr", slug: "golden-zephyr" }
+      let(:brand) do
+        create :brand,
+               name: "Golden Zephyr",
+               slug: "golden-zephyr",
+               header_background_colour: "#ffffff",
+               border_colour: "#206c49",
+               logo_alt_text: "Golden Zephyr Council",
+               logo_link: "https://www.goldenzephyr.example.com",
+               copyright_holder: "Golden Zephyr Council"
+      end
 
       before do
         get "/api/v2/brands/#{brand.id}", headers:
@@ -19,6 +28,11 @@
         expect(response.parsed_body).to eq({
           "name" => "Golden Zephyr",
           "slug" => "golden-zephyr",
+          "header_background_colour" => "#ffffff",
+          "border_colour" => "#206c49",
+          "logo_alt_text" => "Golden Zephyr Council",
+          "logo_link" => "https://www.goldenzephyr.example.com",
+          "copyright_holder" => "Golden Zephyr Council",
         })
       end
 
diff --git a/spec/requests/brands_controller_spec.rb b/spec/requests/brands_controller_spec.rb
index ec4b46874..4a2fd58c9 100644
--- a/spec/requests/brands_controller_spec.rb
+++ b/spec/requests/brands_controller_spec.rb
@@ -73,6 +73,11 @@
       it "shows the brand's properties" do
         expect(response.body).to include(brand.name)
         expect(response.body).to include(brand.slug)
+        expect(response.body).to include(brand.logo_alt_text)
+        expect(response.body).to include(brand.logo_link)
+        expect(response.body).to include(brand.header_background_colour)
+        expect(response.body).to include(brand.border_colour)
+        expect(response.body).to include(brand.copyright_holder)
       end
     end
   end
@@ -93,12 +98,31 @@
         expect(response).to have_http_status(:ok)
         expect(response).to render_template("brands/new")
       end
+
+      it "has a labelled field for each brand attribute" do
+        page = Capybara.string(response.body)
+        ["Brand name", "Slug", "Logo alt text", "Logo link", "Header background colour", "Header and footer border colour", "Copyright holder"].each do |label|
+          expect(page).to have_field(label)
+        end
+      end
     end
   end
 
   describe "#create" do
     let(:path) { brands_path }
-    let(:params) { { brand: { name: "Testshire Council", slug: "testshire" } } }
+    let(:params) do
+      {
+        brand: {
+          name: "Testshire Council",
+          slug: "testshire",
+          header_background_colour: "#ffffff",
+          border_colour: "#206c49",
+          logo_alt_text: "Testshire Council",
+          logo_link: "https://www.testshire.example.com",
+          copyright_holder: "Testshire Council",
+        },
+      }
+    end
 
     it_behaves_like "unauthorized user is forbidden" do
       let(:do_request) { post path, params: params }
@@ -121,14 +145,21 @@
         login_as_super_admin_user
       end
 
-      it "creates a brand with the given name and slug" do
+      it "creates a brand with the given attributes" do
         expect {
           post path, params: params
         }.to change(Brand, :count).by(1)
 
         brand = Brand.last
-        expect(brand.name).to eq("Testshire Council")
-        expect(brand.slug).to eq("testshire")
+        expect(brand).to have_attributes(
+          name: "Testshire Council",
+          slug: "testshire",
+          header_background_colour: "#ffffff",
+          border_colour: "#206c49",
+          logo_alt_text: "Testshire Council",
+          logo_link: "https://www.testshire.example.com",
+          copyright_holder: "Testshire Council",
+        )
       end
 
       it "redirects to the brand page with a success message" do
@@ -139,7 +170,24 @@
       end
 
       context "when the brand is invalid" do
-        let(:params) { { brand: { name: "", slug: "testshire" } } }
+        before do
+          params[:brand][:name] = ""
+        end
+
+        it "does not create a brand and re-renders the new view" do
+          expect {
+            post path, params: params
+          }.not_to change(Brand, :count)
+
+          expect(response).to have_http_status(:unprocessable_content)
+          expect(response).to render_template("brands/new")
+        end
+      end
+
+      context "when a colour is not a hex colour code" do
+        before do
+          params[:brand][:border_colour] = "green"
+        end
 
         it "does not create a brand and re-renders the new view" do
           expect {
@@ -170,13 +218,32 @@
         expect(response).to have_http_status(:ok)
         expect(response).to render_template("brands/edit")
       end
+
+      it "has a labelled field for each editable brand attribute" do
+        page = Capybara.string(response.body)
+        ["Brand name", "Logo alt text", "Logo link", "Header background colour", "Header and footer border colour", "Copyright holder"].each do |label|
+          expect(page).to have_field(label)
+        end
+      end
     end
   end
 
   describe "#update" do
     let(:brand) { create :brand, slug: "testshire", name: "Testshire Council" }
     let(:path) { brand_path(brand) }
-    let(:params) { { brand: { name: "Greater Testshire Council", slug: "greater-testshire" } } }
+    let(:params) do
+      {
+        brand: {
+          name: "Greater Testshire Council",
+          slug: "greater-testshire",
+          header_background_colour: "#f0f0f0",
+          border_colour: "#123abc",
+          logo_alt_text: "Greater Testshire Council",
+          logo_link: "https://www.greater-testshire.example.com",
+          copyright_holder: "Greater Testshire Council",
+        },
+      }
+    end
 
     it_behaves_like "unauthorized user is forbidden" do
       let(:do_request) { put path, params: params }
@@ -199,10 +266,18 @@
         login_as_super_admin_user
       end
 
-      it "updates the brand's name but not its slug" do
+      it "updates the brand's attributes but not its slug" do
         put path, params: params
 
-        expect(brand.reload).to have_attributes(name: "Greater Testshire Council", slug: "testshire")
+        expect(brand.reload).to have_attributes(
+          name: "Greater Testshire Council",
+          slug: "testshire",
+          header_background_colour: "#f0f0f0",
+          border_colour: "#123abc",
+          logo_alt_text: "Greater Testshire Council",
+          logo_link: "https://www.greater-testshire.example.com",
+          copyright_holder: "Greater Testshire Council",
+        )
       end
 
       it "redirects to the brand page with a success message" do