Contentstack is a headless CMS with an API-first approach that puts content at the centre. It is designed to simplify the process of publication by separating code from content.
Personalization is a powerful marketing tool that helps marketing and product teams to create variants for their website pages to engage customers. Through the results of these experiments, they can gauge which variations work best so that the overall customer experience can be enhanced.
In this guide, we have discussed about personalization, what it is and how you can implement it on your Contentstack-powered websites using Optimizely's Feature Test. Example banner variations below :
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Learn about Implementing Personalization Using Optimizely on Your Website