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jamesandersenJames Andersen
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docs: trim attribution examples to Google and Meta only
Remove TikTok and OpenAI examples — additional platform examples will be included in the PR description.
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docs/specification/attribution.md

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@@ -185,59 +185,3 @@ The merchant passes `event_id` and `fbp` (from `session_id`) to their
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Conversions API integration. The shared `event_id` prevents duplicate event
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counting between the platform's first-party event and the merchant's server-side
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event.
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### TikTok (TikTok Ads)
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A user discovers a product via a TikTok ad and completes the purchase through
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an agentic flow:
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```json
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{
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"attribution": {
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"platform": "com.tiktok",
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"dedup_keys": {
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"event_id": "evt_tt_xyz789abc012"
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},
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"utm": {
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"utm_source": "tiktok",
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"utm_medium": "paid_social",
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"utm_campaign": "spring_launch_2026",
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"utm_content": "5555555555",
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"utm_id": "1234567890"
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},
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"custom": {
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"click_id": "E.C.P.abcdef123456...",
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"ad_group_id": "9876543210",
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"placement": "TikTok_For_You_Feed"
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}
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}
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}
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```
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### OpenAI (ChatGPT Shopping)
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A user asks ChatGPT for product recommendations and purchases through agentic
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checkout. Even without a traditional campaign, the platform provides attribution
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context:
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```json
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{
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"attribution": {
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"platform": "com.openai",
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"dedup_keys": {
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"event_id": "evt_oai_def456ghi789"
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},
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"utm": {
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"utm_source": "chatgpt",
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"utm_medium": "agentic",
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"utm_campaign": "shopping_recommendations"
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},
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"custom": {
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"session_token": "chatgpt_sess_abc123..."
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}
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}
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}
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```
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This shows the extension works for any referral channel, not just paid
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advertising.

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