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<!doctype html><html lang=en-gb><head><meta charset=utf-8><meta name=robots content="all,follow"><meta name=googlebot content="index,follow,snippet,archive"><meta name=viewport content="width=device-width,initial-scale=1"><title>Paul Blay</title>
<meta name=author content="DevCows"><meta name=keywords content="devcows,hugo,go"><meta name=description content="Site template made by Devcows using Hugo"><meta name=generator content="Hugo 0.123.7"><link href='//fonts.googleapis.com/css?family=Roboto:400,100,100italic,300,300italic,500,700,800' rel=stylesheet type=text/css><link rel=stylesheet href=//use.fontawesome.com/releases/v6.7.2/css/all.css><link rel=stylesheet href=//maxcdn.bootstrapcdn.com/bootstrap/3.4.1/css/bootstrap.min.css integrity=sha384-HSMxcRTRxnN+Bdg0JdbxYKrThecOKuH5zCYotlSAcp1+c8xmyTe9GYg1l9a69psu crossorigin=anonymous><link href=/css/animate.css rel=stylesheet><link href=/css/style.blue.css rel=stylesheet id=theme-stylesheet><link href=/css/custom.css?1760535247 rel=stylesheet><!--[if lt IE 9]><script src=https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js></script><script src=https://cdnjs.cloudflare.com/ajax/libs/respond.js/1.4.2/respond.min.js></script><![endif]--><link rel="shortcut icon" href=/img/favicon.ico type=image/x-icon><link rel=apple-touch-icon href=/img/apple-touch-icon.png><link href=/css/owl.carousel.css rel=stylesheet><link href=/css/owl.theme.css rel=stylesheet><link rel=alternate href=https://paulblay.com/index.xml type=application/rss+xml title="Paul Blay"><meta property="og:locale" content="en_gb"><meta property="og:site_name" content="Paul Blay"><meta property="og:title" content="Paul Blay"><meta property="og:type" content="website"><meta property="og:url" content="https://paulblay.com/"><meta property="og:description" content="Site template made by Devcows using Hugo"><meta property="og:image" content="https://paulblay.com/img/sharing-default.png"><meta property="og:image:type" content="image/png"><meta property="og:image:width" content="800"><meta property="og:image:height" content="420"><meta property="og:updated_time" content="2025-10-15T11:37:12+0100"><meta name=twitter:card content="summary"><meta name=twitter:site content="@GoHugoIO"><meta name=twitter:title content="Paul Blay"><meta name=twitter:image content="https://paulblay.com/img/sharing-default.png"><meta name=twitter:description content="Site template made by Devcows using Hugo"><link rel=stylesheet href=/css/custom.css></head><body><div id=all><header><div id=top><div class=container><div class=row><div class=col-xs-5><p class="hidden-xs hidden-sm"><a href=https://www.linkedin.com/in/paulmblay/ rel=noopener>Connect on LinkedIn</a></p></div><div class=col-xs-7><div class=social><a href=https://www.linkedin.com/in/paulmblay/ target=_blank style=opacity:1><i class='fab fa-2x fa-linkedin'></i></a>
<a href=https://github.com/Shpinkso target=_blank style=opacity:1><i class='fab fa-2x fa-github'></i></a></div></div></div></div></div></header><header class=navbar-affixed-top data-spy=affix data-offset-top=62><div class="navbar navbar-default yamm" role=navigation id=navbar><div class=container><div class=navbar-header><a class="navbar-brand home" href=/><img src=/img/cropped-favicon-1.png alt="Paul Blay logo" class="hidden-xs hidden-sm">
<img src=/img/cropped-favicon-1.png alt="Paul Blay logo" class="visible-xs visible-sm">
<span class=sr-only>Paul Blay - go to homepage</span></a><div class=navbar-buttons><button type=button class="navbar-toggle btn-template-main" data-toggle=collapse data-target=#navigation>
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<i class="fas fa-align-justify"></i></button></div></div><div class="navbar-collapse collapse" id=navigation><ul class="nav navbar-nav navbar-right"><li class="dropdown active"><a href=/>Home</a></li><li class=dropdown><a href=/about/>About</a></li><li class=dropdown><a href=/blog/>Blog</a></li><li class=dropdown><a href=/resources/>Resources</a></li></ul></div><div class="collapse clearfix" id=search><form class=navbar-form role=search><div class=input-group><input type=text class=form-control placeholder=Search>
<span class=input-group-btn><button type=submit class="btn btn-template-main"><i class="fas fa-search"></i></button></span></div></form></div></div></div></header><section id=hero class="bar background-white"><div class=container><div class="row align-items-center"><div class=col-md-7><h1 class=text-uppercase>Paul Blay on Software Management</h1><p class="lead mb-2">Insights into the world of modern software delivery and people management</p><div class=mt-2>With over 25 years in many different companies, writing software, leading teams and managing projects & programmes – I’ve learned a lot about what works and what definitely does not. This site is intended to share my experience around how to build and maintain great products and services, by guiding and nurturing the teams that create them. My experience is first and foremost in the embedded sector, which brings unique challenges to modern software development practices.</div></div><div class="col-md-5 text-center mt-3 mt-md-0"><img src=/img/homepage.png alt class="img-responsive img-fluid"></div></div></div></section><section class="bar background-white"><div class=container><div class="row row-0 row-odd"><div class="col-md-4 col-0 col-odd"><div class=box-simple><a href=categories/outcomes/><div class=icon><i class="fa-solid fa-location-dot"></i></div></a><h3>Outcomes</h3><p>Guide your teams to high value outcomes, while enhancing autonomy, ownership and creativity using OKRs.</p></div></div><div class="col-md-4 col-1 col-even"><div class=box-simple><a href=categories/people/><div class=icon><i class="fa-solid fa-user"></i></div></a><h3>People</h3><p>Learn to get the most out of your colleagues, get them engaged and doing their best work.</p></div></div><div class="col-md-4 col-2 col-odd"><div class=box-simple><a href=categories/delivery/><div class=icon><i class="fa-solid fa-gift"></i></div></a><h3>Delivery</h3><p>Get your products and services out to your customers and keep them coming back for more.</p></div></div></div><div class="row row-1 row-even"><div class="col-md-4 col-0 col-odd"><div class=box-simple><a href=categories/metrics/><div class=icon><i class="fa-solid fa-chart-simple"></i></div></a><h3>Metrics</h3><p>Enable your teams to make data-driven & fact-based decisions, identify trends and stave off bad habits</p></div></div><div class="col-md-4 col-1 col-even"><div class=box-simple><a href=categories/embedded/><div class=icon><i class="fa-solid fa-microchip"></i></div></a><h3>Embedded</h3><p>Learn about the specific challenges that the embedded software industry faces when adopting agile practices & what your options are.</p></div></div><div class="col-md-4 col-2 col-odd"><div class=box-simple><a href=resources/><div class=icon><i class="fa-solid fa-book-open-reader"></i></div></a><h3>Resources</h3><p>Go here for recommended books, tools, videos, etc.</p></div></div></div></div></section><section class="bar background-pentagon no-mb"><div class=container><div class=row><div class=col-md-12><div class="heading text-center"><h2>Personal Recommendations</h2></div><p class=lead>Some snippets from the over 20 personal recommendations I’ve received thoughout my career. See my Linkedin for the full list.</p><ul class="owl-carousel testimonials same-height-row" data-items=4 data-autoplay=true data-slide-speed=2000 data-pagination-speed=1000><li class=item><div class="testimonial same-height-always"><div class=text><p>Paul is an asset to any organisation looking to build an engineering department with a focus on business value and a leader to build great management teams.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/mike_doris.jpg><h5>Mike Doris</h5><p>Director, Displaylink</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>I’ve greatly valued working with Paul, and I have no hesitation in recommending him. He brings a good blend of technical acumen, strategic thinking, and people-first leadership.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/david_dunn.jpg><h5>David Dunn</h5><p>Lead Engineer, Displaylink</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>… excellent at building relationships with customers and partners through clear and concise written and verbal communication. I’d be delighted to work with Paul again.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/ben_clough.jpg><h5>Ben Clough</h5><p>Director, Displaylink</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>… I have found him to be a motivated, inspirational and empowering leader. He brings an infectious energy to both our team and the wider community, which serves as a powerful catalyst for growth and change for all involved.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/ragan_mcgill.jpg><h5>Ragan McGill</h5><p>Head of Engineering, Gentrack</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>Paul has made a really positive impact since he started managing the team. He has an excellent way in which he communicates with people both within and outside of the team and he has the ability to understand technical problems quickly so he can contribute towards the best decisions being made.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/josh_drake.jpg><h5>Josh Drake</h5><p>Software Engineer, Secure Thingz</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>Paul’s technical knowledge and ability to adapt and learn fast has allowed him to deliver of some of the more advanced, innovative and cutting edge programmes.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/tome_v.jpg><h5>Tomé V</h5><p>Product Leader, Qualcomm</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>… keen on identifying inefficiencies and improving processes with a focus on quality and good practices. All in all, it is a pleasure to work with him.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/jose_f.jpg><h5>Jose</h5><p>Technical lead, Img Tech</p></div></div></div></li><li class=item><div class="testimonial same-height-always"><div class=text><p>… Paul’s commitment and dedication along with his excellent technical understanding made him a natural leader.</p></div><div class=bottom><div class=icon><i class="fas fa-quote-left"></i></div><div class=name-picture><img alt src=https://paulblay.com/img/testimonials/greg_c.jpg><h5>Gregory C</h5><p>Electronics Engineer, Renesas</p></div></div></div></li></ul></div></div></div></section><section class="bar background-white no-mb"><div class=container><div class=col-md-12><div class="heading text-center"><h2>Posts from my blog</h2></div><p class=lead></p><div class=row><div class="col-md-3 col-sm-6"><div class="box-image-text blog"><div class=top><div class=image style=overflow:hidden><img src=/img/banners/human_robot.jpg class=img-responsive alt></div><div class=bg></div><div class=text><p class=buttons><a href=https://paulblay.com/blog/2025/10/15/trying_out_codex/ class="btn btn-template-transparent-primary"><i class="fas fa-link"></i> Read more</a></p></div></div><div class=content><h4><a href=https://paulblay.com/blog/2025/10/15/trying_out_codex/>Painful Vibe coding with Codex</a></h4><p class=author-category>By <a href=/authors/paul-blay>Paul Blay</a>
on October 15, 2025</p><p class=intro>Use of LLMs I’ve been using LLMs for a while, primarily as a buddy that can help me with ideation or noticing gaps in my thinking.
I rarely use the LLM output directly because it never feels complete or authentic. For written word, I find it can generate pretty generic wording with little impact or personality.
Anything I do take directly, I’ll rework pretty heavily - and it’s just a judgement of whether doing the rework is more efficient than just starting from scratch.</p><p class=read-more><a href=https://paulblay.com/blog/2025/10/15/trying_out_codex/ class="btn btn-template-main">Continue reading</a></p></div></div></div><div class="col-md-3 col-sm-6"><div class="box-image-text blog"><div class=top><div class=image style=overflow:hidden><img src=/img/banners/product_outcomes.jpg class=img-responsive alt></div><div class=bg></div><div class=text><p class=buttons><a href=https://paulblay.com/blog/2025/10/13/applying_outcomes/ class="btn btn-template-transparent-primary"><i class="fas fa-link"></i> Read more</a></p></div></div><div class=content><h4><a href=https://paulblay.com/blog/2025/10/13/applying_outcomes/>Aligning Teams With Outcomes - A Product Application</a></h4><p class=author-category>By <a href=/authors/paul-blay>Paul Blay</a>
on October 13, 2025</p><p class=intro>From experience I know that great ideas are only as valuable as their applications in the real world.
I’ve used OKRs and Outcome framing for quite a while, so it’s about time to showcase a real world example - what it did for us and what we learned.
I’ll present this in the classic STAR format like I’m trying to answer an interview question… because that’s what I’ve been spending time doing recently.</p><p class=read-more><a href=https://paulblay.com/blog/2025/10/13/applying_outcomes/ class="btn btn-template-main">Continue reading</a></p></div></div></div><div class="col-md-3 col-sm-6"><div class="box-image-text blog"><div class=top><div class=image style=overflow:hidden><img src=/img/banners/memories.jpg class=img-responsive alt></div><div class=bg></div><div class=text><p class=buttons><a href=https://paulblay.com/blog/2025/10/08/beyond_memory_tests/ class="btn btn-template-transparent-primary"><i class="fas fa-link"></i> Read more</a></p></div></div><div class=content><h4><a href=https://paulblay.com/blog/2025/10/08/beyond_memory_tests/>Beyond memory tests: Designing interviews for assessing competence</a></h4><p class=author-category>By <a href=/authors/paul-blay>Paul Blay</a>
on October 8, 2025</p><p class=intro>I chose the old photo banner art (Photo by Debby Hudson on unsplash) because most of my recent interviews have felt more like a memory test than a competency test.
“Tell me about a time a family member gave you some advice, what was it and how did your life change as a result? Did you send them a thank you card? What was on the card?”
Yikes, I don’t remember!</p><p class=read-more><a href=https://paulblay.com/blog/2025/10/08/beyond_memory_tests/ class="btn btn-template-main">Continue reading</a></p></div></div></div><div class="col-md-3 col-sm-6"><div class="box-image-text blog"><div class=top><div class=image style=overflow:hidden><img src=/img/banners/ai_in_sw_dev.jpg class=img-responsive alt></div><div class=bg></div><div class=text><p class=buttons><a href=https://paulblay.com/blog/2025/10/07/ai_in_software_development/ class="btn btn-template-transparent-primary"><i class="fas fa-link"></i> Read more</a></p></div></div><div class=content><h4><a href=https://paulblay.com/blog/2025/10/07/ai_in_software_development/>A Policy for AI-enhanced software development</a></h4><p class=author-category>By <a href=/authors/paul-blay>Paul Blay</a>
on October 7, 2025</p><p class=intro>The DORA research group at Google recently came out with an AI capabilities model and capability number 1 is to have a “Clear and communicated AI stance”. Given my experience so far talking to other leaders and on the ground, here’s my proposal for what an effective AI stance could look like:
Core Philosophy LLMs should amplify engineering cognition, not automate it
This means…
Human Ownership: Engineers must remain the authors and owners of production logic.</p><p class=read-more><a href=https://paulblay.com/blog/2025/10/07/ai_in_software_development/ class="btn btn-template-main">Continue reading</a></p></div></div></div></div></div></div></section><section class="bar background-gray no-mb"><div class=container><div class=row><div class=col-md-12><div class="heading text-center"><h2>Career Experiences</h2></div><p class=lead></p><ul class="owl-carousel customers" data-items=6 data-autoplay=true data-slide-speed=2000 data-pagination-speed=1000><li class=item title="Imagination Technologies"><a href=https://www.imaginationtech.com/ target=_blank><img src=img/clients/img_tech.png alt="Imagination Technologies" class=img-responsive></a></li><li class=item title="NEC Electronics"><a href=https://www.nec.com/ target=_blank><img src=img/clients/NEC.png alt="NEC Electronics" class=img-responsive></a></li><li class=item title="Renesas Electronics"><a href=https://www.renesas.com/ target=_blank><img src=img/clients/renesas.png alt="Renesas Electronics" class=img-responsive></a></li><li class=item title=Qualcomm><a href=https://www.qualcomm.com/ target=_blank><img src=img/clients/qualcomm.png alt=Qualcomm class=img-responsive></a></li><li class=item title="Secure Thingz"><a href=https://www.iar.com/ target=_blank><img src=img/clients/securethingz.png alt="Secure Thingz" class=img-responsive></a></li><li class=item title=DisplayLink><a href=https://www.synaptics.com/products/displaylink-graphics target=_blank><img src=img/clients/DisplayLink.png alt=DisplayLink class=img-responsive></a></li><li class=item title=Synaptics><a href=https://www.synaptics.com/ target=_blank><img src=img/clients/synaptics.png alt=Synaptics class=img-responsive></a></li><li class=item title="Harvard International"><a href=https://harvardltd.com/ target=_blank><img src=img/clients/harvard.png alt="Harvard International" class=img-responsive></a></li><li class=item title="Canal+ Technologies"><a href=https://www.canalplusgroup.com/en target=_blank><img src=img/clients/canal-tech.png alt="Canal+ Technologies" class=img-responsive></a></li></ul></div></div></div></section><footer id=footer><div class=container><div class="col-md-4 col-sm-6"><h4>Recent posts</h4><div class=blog-entries><div class="item same-height-row clearfix"><div class="image same-height-always"><a href=https://paulblay.com/blog/2025/10/15/trying_out_codex/><img src=/img/banners/human_robot.jpg class=img-responsive alt="Painful Vibe coding with Codex"></a></div><div class="name same-height-always"><h5><a href=https://paulblay.com/blog/2025/10/15/trying_out_codex/>Painful Vibe coding with Codex</a></h5></div></div><div class="item same-height-row clearfix"><div class="image same-height-always"><a href=https://paulblay.com/blog/2025/10/13/applying_outcomes/><img src=/img/banners/product_outcomes.jpg class=img-responsive alt="Aligning Teams With Outcomes - A Product Application"></a></div><div class="name same-height-always"><h5><a href=https://paulblay.com/blog/2025/10/13/applying_outcomes/>Aligning Teams With Outcomes - A Product Application</a></h5></div></div><div class="item same-height-row clearfix"><div class="image same-height-always"><a href=https://paulblay.com/blog/2025/10/08/beyond_memory_tests/><img src=/img/banners/memories.jpg class=img-responsive alt="Beyond memory tests: Designing interviews for assessing competence"></a></div><div class="name same-height-always"><h5><a href=https://paulblay.com/blog/2025/10/08/beyond_memory_tests/>Beyond memory tests: Designing interviews for assessing competence</a></h5></div></div></div><hr class="hidden-md hidden-lg"></div></div></footer><div id=copyright><div class=container><div class=col-md-12><p class=pull-left>Copyright (c) 2015 - 2025, Paul Blay; all rights reserved.</p><p class=pull-right>Template by <a href=https://bootstrapious.com/universal-business-e-commerce-template>Bootstrapious</a>.
Ported to Hugo by <a href=https://github.com/devcows/hugo-universal-theme>DevCows</a>.</p></div></div></div></div><script src=//code.jquery.com/jquery-3.1.1.min.js integrity="sha256-hVVnYaiADRTO2PzUGmuLJr8BLUSjGIZsDYGmIJLv2b8=" crossorigin=anonymous></script><script src=//maxcdn.bootstrapcdn.com/bootstrap/3.4.1/js/bootstrap.min.js integrity=sha384-aJ21OjlMXNL5UyIl/XNwTMqvzeRMZH2w8c5cRVpzpU8Y5bApTppSuUkhZXN0VxHd crossorigin=anonymous></script><script src=//cdnjs.cloudflare.com/ajax/libs/jquery-cookie/1.4.1/jquery.cookie.min.js></script><script src=//cdnjs.cloudflare.com/ajax/libs/waypoints/4.0.1/jquery.waypoints.min.js></script><script src=//cdnjs.cloudflare.com/ajax/libs/Counter-Up/1.0/jquery.counterup.min.js></script><script src=//cdnjs.cloudflare.com/ajax/libs/jquery-parallax/1.1.3/jquery-parallax.js></script><script src=/js/front.js></script><script src=/js/owl.carousel.min.js></script></body></html>