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🎨 Wazivo Branding Guide

Brand Identity

Name: Wazivo (وظيفو)
Pronunciation: wa-ZEE-vo
Origin: From Arabic "وظيفة" (wazifa = job) + modern tech ending
Year Founded: 2026

Tagline

Primary: "Get Hired, Get Wazivo"
Secondary: "Your AI Career Companion"
Arabic: "وظيفتك تبدأ هنا"

Color Palette

Primary Colors

  • Blue: #0066FF (Trust, Professional, Technology)

    • RGB: 0, 102, 255
    • Use for: Primary buttons, headers, main branding

  • Orange: #FF6B35 (Energy, Action, Success)

    • RGB: 255, 107, 53
    • Use for: CTAs, highlights, accent elements

  • White: #FFFFFF (Clean, Modern, Simplicity)

    • RGB: 255, 255, 255
    • Use for: Backgrounds, text on dark

Secondary Colors

  • Dark Blue: #004BB5 - Hover states, depth
  • Light Blue: #4D94FF - Backgrounds, subtle elements
  • Gray 600: #6B7280 - Secondary text
  • Gray 100: #F3F4F6 - Subtle backgrounds

Semantic Colors

  • Success: #10B981 (Green)
  • Warning: #F59E0B (Yellow)
  • Error: #EF4444 (Red)
  • Info: #3B82F6 (Blue)

Typography

Primary Font: Inter

  • Clean, modern, professional
  • Excellent readability
  • Great for both Arabic and Latin scripts

Font Weights:

  • Bold 700: Headings, CTAs
  • Semibold 600: Subheadings
  • Medium 500: UI elements, buttons
  • Regular 400: Body text
  • Light 300: Supporting text (use sparingly)

Font Sizes:

  • Hero Title: 48-60px
  • H1: 36-42px
  • H2: 28-32px
  • H3: 20-24px
  • Body: 16-18px
  • Small: 14px
  • Tiny: 12px

Logo Concepts

Concept 1: Icon + Wordmark

[💼] Wazivo
  • Briefcase icon (represents career/job)
  • Blue briefcase with orange accent
  • Bold "Wazivo" wordmark
  • Horizontal layout

Concept 2: Letter Mark

[W]
  • Stylized "W" with upward arrow integrated
  • Blue to orange gradient
  • Modern, geometric design
  • Can work as app icon

Concept 3: Minimalist

Wazivo
———
  • Clean typography only
  • Underline with gradient
  • Professional, simple

Recommended: Concept 1 for main brand, Concept 2 for app icon

Voice & Tone

Brand Personality

  • Professional yet approachable
  • Encouraging and motivating
  • Direct and action-oriented
  • Tech-savvy but not intimidating
  • Supportive career partner

Communication Style

  • Use active voice
  • Keep sentences short and clear
  • Be specific about benefits
  • Include clear calls-to-action
  • Show, don't just tell
  • Use emojis sparingly in marketing

Example Messages

✅ Good:

  • "Upload your CV and find your dream job in minutes"
  • "Your next opportunity is just one click away"
  • "AI that actually helps you get hired"
  • "Land more interviews with AI-powered insights"

❌ Avoid:

  • "Our platform provides comprehensive resume analysis services"
  • "Leverage our cutting-edge technology"
  • "Synergize your career trajectory"
  • Overly technical jargon

Social Media

Handles

  • Twitter/X: @wazivo
  • Instagram: @wazivo
  • LinkedIn: /company/wazivo
  • TikTok: @wazivo
  • Facebook: /wazivo

Hashtags

Primary:

  • #Wazivo
  • #GetHired
  • #CareerAI

Secondary:

  • #ResumeAnalyzer
  • #JobSearch
  • #AIResume
  • #CareerTips
  • #وظيفو

Content Pillars

  1. Job search tips (40%)
  2. Resume optimization (30%)
  3. Career success stories (15%)
  4. AI & career tech (10%)
  5. Company updates (5%)

Posting Schedule

  • Daily: 1-2 posts
  • Best times: 9 AM, 1 PM, 6 PM (local time)
  • Content mix: 60% educational, 30% inspirational, 10% promotional

Key Messages

Value Propositions

  1. Fast: "Analyze your CV in under 60 seconds"
  2. Smart: "AI-powered insights that actually work"
  3. Complete: "Jobs + Gaps + Courses in one place"
  4. Easy: "Upload and discover - it's that simple"
  5. Free: "Start for free, no credit card required"

Feature Highlights

  • Multi-format support (PDF, DOCX, images)
  • Real-time job matching
  • Personalized course recommendations
  • Skill gap analysis
  • ATS-friendly optimization

Target Audience

Primary Audience

  • Age: 22-35 years old
  • Status: Recent graduates, job seekers, career changers
  • Tech Savvy: Medium to high
  • Pain Points: Can't find jobs, don't know CV issues, skill gaps

Geographic Focus

  1. Primary: Egypt, MENA region
  2. Secondary: Global English speakers
  3. Tertiary: International markets

User Personas

1. Fresh Graduate Fatima

  • 23, just graduated
  • Applying to 50+ jobs, no responses
  • Needs CV optimization and guidance

2. Career Changer Ahmed

  • 28, switching from marketing to tech
  • Unsure about skill gaps
  • Needs upskilling recommendations

3. Professional Sara

  • 32, looking for senior role
  • Wants to optimize for ATS
  • Needs competitive analysis

Competitor Positioning

Wazivo vs Traditional Resume Builders:

  • ✅ Real AI analysis (not templates)
  • ✅ Job search integrated
  • ✅ Skill gap identification
  • ✅ Learning path recommendations

Wazivo vs Job Boards:

  • ✅ CV optimization first
  • ✅ Personalized matching
  • ✅ Career development focus
  • ✅ All-in-one solution

Brand Guidelines

Do's

✅ Use consistent colors (Blue + Orange)
✅ Keep tone encouraging and positive
✅ Focus on user benefits
✅ Show real results and testimonials
✅ Use high-quality visuals
✅ Maintain professional yet friendly tone
✅ Use briefcase icon consistently

Don'ts

❌ Don't use off-brand colors
❌ Don't use negative/discouraging language
❌ Don't make unrealistic promises
❌ Don't use stock photos that feel fake
❌ Don't overcomplicate the message
❌ Don't ignore mobile optimization
❌ Don't forget Arabic language support

Email Signature

[Your Name]
[Your Role] at Wazivo
💼 Get Hired, Get Wazivo
🌐 wazivo.com
📧 [email]

Launch Messaging

Announcement Post

🚀 Introducing Wazivo - Your AI Career Companion

Upload your CV. Get AI insights. Find your dream job.

Wazivo analyzes your resume, finds matching jobs, 
identifies skill gaps, and recommends courses - all in one place.

✅ Free to start
✅ 60-second analysis  
✅ Real job opportunities
✅ Personalized recommendations

Get Hired, Get Wazivo 💼
👉 [link]

Document Version: 1.0
Last Updated: February 2026
Maintained by: SamoTech Brand Team

Built with ❤️ by SamoTech