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Copy file name to clipboardExpand all lines: adops/adops-general-sbs.md
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@@ -116,6 +116,8 @@ If your ad server supports targeting creatives within the line item, it could co
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You’ve now added all fields required for targeting Prebid line items. You can add any other line item options you would normally use, such as additional targeting for geography. When you’ve filled in all the appropriate fields, save your line item.
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<aid="create-creatives" ></a>
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## Create Your Creatives
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The process of creating your creatives will differ based on the type of creative.
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If you’re working with banner or in-renderer creatives, the HTML you’ll enter in the creatives will be similar to the following (utilizing whatever macro format is supported by your ad server):
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* Replace `%%MACRO%%` with the appropriate macro for your ad server. (Refer to your ad server’s documentation or consult with a representative for specific details regarding the proper macros and how to use them.)
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* Replace BIDDERCODE with the appropriate code for the bidder your line item is targeting. For example, if you’re targeting BidderA, the macro variable for adId might look like `ucTagData.adId = "%%PATTERN:hb_adid_BidderA%%";`.
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* If you're hosting your own Prebid Universal Creative, make sure it's version 1.15 or later, or replace `%%PATTERN:hb_format%%.js` with `creative.js`.
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* The `hb_ver` targeting key, used above to construct the Prebid Universal Creative CDN URL, requires Prebid.js 10.11.0 or later. If that's not available, substitute `%%PATTERN:hb_ver%%` with a particular PUC version.
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The example above uses the jsdelvr CDN as the domain from which the creative will serve. However, you may obtain the creative from a managed service or host it yourself. You might need to edit the creative and make adjustments to your creative settings depending on the CDN you're using.
Copy file name to clipboardExpand all lines: adops/creative-considerations.md
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If you choose to use the Prebid Universal Creative, you'll need to decide where to load it from:
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1. Prebid hosts an always-up-to-date copy of the PUC code at `https://cdn.jsdelivr.net/npm/prebid-universal-creative@latest/dist/*`. The upside of this location is that it's automatically updated so it contains new features automatically. The potential downside is that Prebid controls when it's upgrades.
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1. You can host the PUC at your own location. The upside of this option is that you can control when upgrades happen.
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1. Prebid hosts each PUC version at `https://cdn.jsdelivr.net/npm/prebid-universal-creative@${VERSION}/dist/*` - substitute `${VERSION}` with a version number. Using Prebid.js 10.11.0 or later, you may also use the `hb_ver` targeting key; see [create your creatives](/adops/adops-general-sbs.html#create-your-creatives).
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1. You can host the PUC at your own location. The upside of this option is more control over when upgrades happen.
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1. You can copy the body of the PUC into your ad server creative directly. This eliminates a browser fetch, but could make upgrades more difficult.
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### Prebid.js 'dynamic creatives'
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{: .table .table-bordered }
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|:memo: Use Cases |
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|:---------------------------|
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| - Prbeid.js Native |
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| - Prebid.js Native |
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Native ads require close collaboration between web designers, engineering, and ad ops. The primary decision to be made that affects ad ops is where to store the rendering template. The options are:
Copy file name to clipboardExpand all lines: adops/gam-creative-banner-sbs.md
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{: .alert.alert-warning :}
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Be sure to replace BIDDERCODE with the appropriate bidder. For example, if the bidder code is `PBbidder`, the `adid` would be `%%PATTERN:hb_adid_PBbidder%%`.
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Also, replace "PUCFILE" with:
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Replace "PUCFILE" with:
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- Prebid.js: "%%PATTERN:hb_format%%.js"
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- Prebid Mobile: "creative.js"
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Replace "VERSION" with:
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- Prebid.js 10.11.0 or later: "%%PATTERN:hb_ver%%"
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