When Tracy is reading X (tweet, news article, blog, facebook post - TBC) on Y platform (TBC)
Then she wants to be notified about whether what she's reading is factually true
So that she can be better informed about climate
Potential quicker MVP - we identify whether ANY climate information is present and then take them through the flow.
When Tracy is reading X (tweet, news article, blog, facebook post - TBC) on Y platform (TBC)
Then she wants to be notified if what she's reading is not factually accurate
So that she can be better informed about climate
When Tracy is exploring the fact she has just read
She wants to know what actions she can personally take
So that she can start working towards more sustainable future
Potential choices of actions:
- read more accurate information in XYZ to educate herself; 'Want to find out more about climate change?'
- get involved with local communities; 'Find out who needs your support near you'
- take day-to-day actions; 'Find out how you can make a difference day-to-day' 'Find out what small actions you can take to make a big impact'
Could link out to other apps/products and get a commission for recommending new users (be an affiliate).
When Tracy is exploring the fact that is accurate/inaccurate
She wants to know what impact she personally make on the climate
So that she can take action
Key considerations:
- Make climate change digestible and actionable to overrule misinformation.
- promote positive effects rather than environmental ones such as societal benefits.
- communication should focus on how mitigation efforts can promote a better society, rather than focusing on the reality of climate change and averting its risks.
Show the impact of a change they can make, e.g.
''If you stopped taking a new coffee cup every day, a whole year of keep cup use would equal to 10 new planted trees.''
When Tracy has decided to take action she wants to share it with her family and friends on X platform (Twitter, Whatsapp, Facebook, Instagram, TBC)
So that she can encourage her community to take more action too
''I'm going to start using a keep cup, so that I can make sure my kids have a better environment in the future. You can get involved too (or some kind of CTA)''
When Tracy has been taking climate-friendly actions for a certain amount of time
She wants to see the impact that she has made
So that she can stay motivated and continue to do a good job for the climate
e.g.