diff --git a/src/setup.js b/src/setup.js
index 56ba6c5..76e4ad2 100644
--- a/src/setup.js
+++ b/src/setup.js
@@ -19,6 +19,52 @@ import { commandExists } from "./utils/shell.js";
 import { isZshShell } from "./utils/shell-context.js";
 export { isZshShell } from "./utils/shell-context.js";
 
+export const SUITUP_PIXEL_LOGO = [
+  "gddwwddwwddg",
+  "gddwwwwwwddg",
+  "ggdwwdwwddgg",
+  "ggdwwrwwddgg",
+  "ggdwrwrwddgg",
+  "ggdwwrwwddgg",
+  "ggdwrwrwddgg",
+  "gggdwwrwddgg",
+  "gggdwrpppwgg",
+  "gggdrrpppwgs",
+  "gggddrpppwgg",
+];
+
+function colorize256(code, text) {
+  return `\x1b[38;5;${code}m${text}\x1b[0m`;
+}
+
+function renderPixel(pixel) {
+  switch (pixel) {
+    case "g":
+      return colorize256(245, "██");
+    case "d":
+      return colorize256(236, "██");
+    case "w":
+      return colorize256(255, "██");
+    case "r":
+      return colorize256(202, "██");
+    case "p":
+      return colorize256(224, "██");
+    case "s":
+      return colorize256(255, "● ");
+    default:
+      return "  ";
+  }
+}
+
+export function getWelcomeLogo() {
+  const renderRow = (row) => [...row].map(renderPixel).join("");
+  return SUITUP_PIXEL_LOGO.map(renderRow).join("\n");
+}
+
+export function getWelcomeMessage() {
+  return `${getWelcomeLogo()}\n${pc.bgCyan(pc.black(" Suit up! "))}`;
+}
+
 export function getRecommendedCliToolValues() {
   return [...CLI_TOOLS.essentials, ...CLI_TOOLS.shell].map((tool) => tool.value);
 }
@@ -126,7 +172,7 @@ export function getInitialStepValues(opts = {}) {
 }
 
 export async function runSetup({ defaults = false } = {}) {
-  p.intro(pc.bgCyan(pc.black(" Suit up! ")));
+  p.intro(getWelcomeMessage());
 
   if (!isZshShell()) {
     p.log.error("Suitup setup must be run from zsh.");
diff --git a/tests/setup.test.js b/tests/setup.test.js
index 9583d4c..8e52e6d 100644
--- a/tests/setup.test.js
+++ b/tests/setup.test.js
@@ -17,10 +17,14 @@ import {
   getInitialStepValues,
   getRecommendedAppValues,
   getRecommendedCliToolValues,
+  getWelcomeLogo,
+  getWelcomeMessage,
+  SUITUP_PIXEL_LOGO,
   isZshShell,
 } from "../src/setup.js";
 
 const CONFIGS_DIR = join(import.meta.dirname, "..", "configs");
+const ANSI_COLOR_CODE_PATTERN = /\u001b\[[0-9;]*m/g;
 
 describe("Setup simulation in sandbox", () => {
   let sandbox;
@@ -163,6 +167,59 @@ describe("Setup simulation in sandbox", () => {
     ]);
   });
 
+  test("pixel-art welcome logo uses the expected template", () => {
+    expect(SUITUP_PIXEL_LOGO).toMatchInlineSnapshot(`
+      [
+        "gddwwddwwddg",
+        "gddwwwwwwddg",
+        "ggdwwdwwddgg",
+        "ggdwwrwwddgg",
+        "ggdwrwrwddgg",
+        "ggdwwrwwddgg",
+        "ggdwrwrwddgg",
+        "gggdwwrwddgg",
+        "gggdwrpppwgg",
+        "gggdrrpppwgs",
+        "gggddrpppwgg",
+      ]
+    `);
+  });
+
+  test("pixel-art welcome logo renders colored blocks and the status dot", () => {
+    const logo = getWelcomeLogo();
+    const expectedPixels = [
+      "\u001b[38;5;245m██\u001b[0m",
+      "\u001b[38;5;236m██\u001b[0m",
+      "\u001b[38;5;255m██\u001b[0m",
+      "\u001b[38;5;202m██\u001b[0m",
+      "\u001b[38;5;224m██\u001b[0m",
+      "\u001b[38;5;255m● \u001b[0m",
+    ];
+
+    expect(logo.replace(ANSI_COLOR_CODE_PATTERN, "")).toMatchInlineSnapshot(`
+      "████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ████████████████████████
+      ██████████████████████● 
+      ████████████████████████"
+    `);
+
+    for (const pixel of expectedPixels) {
+      expect(logo).toContain(pixel);
+    }
+  });
+
+  test("welcome message displays the suit up badge below the logo", () => {
+    const message = getWelcomeMessage();
+    expect(message).toContain("Suit up!");
+  });
+
   test("detects completed suitup-managed setup steps", () => {
     mkdirSync(join(sandbox, ".config", "zsh", "core"), { recursive: true });
     mkdirSync(join(sandbox, ".config", "zsh", "shared"), { recursive: true });