utm parameters are marketing parameters. Once in the analytics dashboard, you may start to see which ads campaigns worked well, and which did not. As far as I can see, in active_analytics, "referrer" is here, but not "source" "campaign" or "medium" that are often see in classical analytics dashboard - these data comes from utm parameters.
BTW thanks for this great gem.
utm parameters are marketing parameters. Once in the analytics dashboard, you may start to see which ads campaigns worked well, and which did not. As far as I can see, in active_analytics, "referrer" is here, but not "source" "campaign" or "medium" that are often see in classical analytics dashboard - these data comes from utm parameters.
BTW thanks for this great gem.